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Needs More Cowbell is a catchphrase originally quoted in a Saturday Night Live (SNL) sketch featuring Christopher Walken and Will Ferrell. This expression is typically used to indicate something needs more emphasis--or literally, when it needs more cowbell.
Aired on April 8th, 2000, the comedy sketch parodied VH!‘s music documentary series “Behind the Music” fictionalizing the studio recording of the 1976 song "(Don’t Fear) The Reaper" by Blue Öyster Cult. The sketch featured guest host Christopher Walken as music producer Bruce Dickinson and Will Ferrell as fictional cowbell player, Gene Frenkle.
In the sketch, which is transcribed here, Dickinson (played by Christopher Walken) says “Well, guess what! I’ve got a fever, and the only prescription is more cowbell!”
The Kansas City chapter of Paul Green School of Rock Music attempted to break the world record for most cowbells in a in December 2008. Also that year, MoreCowbell.dj was registered, with a program that would add cowbell (and Christopher Walken) to any song a user uploads.
During the 2010 Winter Olympics, an app called Cowbell2010 was sold on iTunes. The app gave users a virtual cowbell wrapped in the flag of the country of their choice.
Fans of the Tampa Bay Rays use cowbells to cheer on the team during games, a promotional tool that directly stemmed from the SNL skit.
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Cowbell Hero (December 2007) 179,000+ views
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6 minutes of Will Ferrell playing the cowbell (May 2009) 214,000+ views
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