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White Male Rage or #WhiteMaleRage refers to a Saturday Night Live sketch in which actor Melissa Villaseñor sings about the "white male rage" involved in the 2020 Oscar Nominated movies. The theme of the song then became a hashtag that began trending the next day in January 2020.
On January 26th, 2020, the Saturday Night Live Twitter account tweeted a clip of the "Weekend Update" segment featuring Melissa Villaseñor with the caption, "@nbcsnl This year's Oscar nominee theme: 🎶 White Male Rage 🎶" which garnered over 48,900 likes and 9,200 retweets in a day. That day, they also upload the whole sketch to YouTube (shown below). The video gained over 692,200 views in a day.
On January 26th, 2020, Twitter users began spreading the hashtag #WhiteMaleRag to comment on the sketch or the idea. Twitter user @BadCrippIe disapproved of the hashtag and tweeted, "In 10yrs time we will look back on tags/media like #WhiteMaleRage and wonder why the fuck society collectively decided that using another specific demographic as a punching bag was a good idea. The same demographic that commits suicide at the highest rate.. hell world" (shown below, left). The tweet gained over 3,400 likes and 500 retweets in a day. That same day, Twitter user @JRehling tweeted, "If you're white and male and don't like being treated as a faceless part of a group, losing all your individuality, when someone talks or jokes about #WhiteMaleRage it could be a chance to understand that people in other groups may feel that way too when you stereotype them" (shown below, right).
That day, Twitter user @rob_sheridan tweeted, "Nothing validates the #WhiteMaleRage hashtag more than a bunch of white dudes getting Mad Online that a Latina woman made fun of JOKER on a comedy show" (shown below). The tweet accumulated over 290 likes in a day.
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