Nokia Plan B

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In February 2011 Nokia was practically bought by Microsoft.
Because of the bad development and image of Microsoft in the past few years, some people made fun of Nokia by saying they will go bankrupt because of bad influence.
Someone used the situation and claimed on Twitter that there is a group of engineers working on Plan B if Windows Phone should fail.
Since then it's common to refer to it in context like: "My job option Plan B: Prostitute".

http://www.engadget.com/2011/02/16/nokia-plan-b-was-just-a-hoax-all-along/