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The Fine Brothers, made up of Benny and Rafi Fine, are popular Youtube producers. They are best known for their react series, in which they show different groups of people popular internet phenomena and record their reactions and comments on the video, and MyMusic, a mockumentary-style web series, about the antics of the fictional MyMusic, a transmedia production company .
The Fine Brothers posted their first video on Youtube released on 21 September 2004, titled G.I. Joe The Epic Saga. The series soon gained a large fanbase, but despite the popularity of the series, the videos were taken down due to cease and desist orders from Hasbro. However, the Fine Brothers continued to release videos afterwards.
The React series is a web show in which different groups of people, such as kids, teenagers, elders and fellow Youtube celebrities, are show a variety of viral internet phenomena and record their reactions and opinions o them. The series first started on 16 October 2010 with “Kids React to Viral Videos #1”. Due to the success of Kids React, a spin-off series titled Teens React was launched on 17 November 2011, following a similar premise, but with more mature videos. This was then followed by Elders React on 24 May 2012 and Youtubers React on 6 December 2012 respectively
MyMusic is a comedy web show, first created on 15 April 2012. It is set as a mockumentary, based on the working lives of the employees at the fictional MyMusic transmedia production company. Originally created as a TV show, it grew into a web show after $100 million funding from Youtube, as part of their Original Channel Initiative.