Rejected Candy Hearts

Rejected Candy Hearts

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Rejected Candy Hearts are a series of images parodying Sweethearts, a type of small heart-shaped candies sold around Valentine’s Day, with custom generated messages that are unromantic, off-putting or suggestive in nature. As it is with the actual candies, Rejected Candy Hearts can be seen as a seasonal meme on Twitter that peaks around Valentine’s Day each year.[3][4]


On February 13th, 2009, Buzzfeed[8] reported on the ACME Heart Maker[9], a website that allows visitors to create customized candy hearts with messages that are two lines long with no more than four characters per line.


On February 13th, 2011, rejected candy hearts went viral on Twitter, spawning a large collection of Sweethearts parodies with custom-generated messages under the hashtags #rejectedcandyhearts and #candyheartrejects. In the following 24 hours, several internet humor sites and blogs ran compilation posts highlighting the best of #rejectedcandyhearts, including Funny or Die[1] and The Huffington Post.[2] Around the same time in February 2014, a web-based app called Cryptogram[5] was launched to allow easy creation of Sweethearts parodies, which was subsequently picked up by Geekosystem[6] and Geek Sugar[7] on February 13th.

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