Updated Dec 05, 2014 at 07:09PM EST by Brad.

Added Apr 25, 2011 at 01:29PM EDT by Don.

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SOON is a common caption in image macros that typically feature a creepy looking figure peering out of a dark enclosed space or a figure looking out from a a window or closed door. The caption implies that the figure is plotting some sort of devious scheme, intended for either the viewer or a person or object in the foreground.


One of the earliest online references to a menacing “soon” appears in the webcomic The Parking Lot Is Full[21] in an installment posted on March 27th, 2001. The comic, captioned, “Quiet Ambition,” features Jesus behind God’s shoulder thinking, “Soon.”


One of the earliest known images utilizing a SOON caption featured an angry looking orange cat glaring at a small Chihuahua puppy. It was posted to I Can Has Cheezburger[1] on April 12th, 2007, but has since been removed.

The cat image was reposted on the science fiction message board Chronicles[7] on April 22nd, 2007 in a Photo of the Day thread. Throughout 2007, the image appeared on The Brand Builder Blog[8], FARK[9] and the Democratic Underground.[10] One of the first derivative images depicted a number of cats sitting on a rooftop, staring at city lights. It was posted to I Can Has Cheezburger at an unknown date and reposted to CheeseDS[11] on February 11th, 2008.

In June 2010, the captioning technique saw renewed interest after someone submitted an image of a bear-shaped honey container that looked as if it were peering out from the cupboard with evil eyes to Reddit.[2] Based on an original photograph titled “Honey Bear Sweet Honey Bear” by artist Brock Davis[3], the image macro received 1397 upvotes and 627 points before it was archived. Later that month, the honey bear image was featured on The Chive.[4]

Throughout late 2010 and early 2011, there were a handful of SOON images shared on Reddit.[6] In April 2011, Buzzfeed[5] compiled a series of 13 of the “most menacing” SOON image macros. In January 2012, a Facebook fan page for the series launched.[16] Throughout 2012 and early 2013, additional compilations of these image macros have been featured on humor sites including Izismile[12], Amazing Creatures[13], Bite[14] and Dump A Day.[15]

Notable Examples

Additional image macros utilizing the SOON caption can be found on I Can Has Cheezburger[17], Memebase[18], Tumblr[19] and Quickmeme.[20]

Search Interest

External References

[1]I Can Has Cheezburger – Soon. (Archive)

[2]Reddit – SOON / 6/13/2010

[3]It Is The World That Made You Small – Make Something Cool Every Day

[4]The Chive – Best photos of the week / 6/25/2010

[5]BuzzFeed – The 13 Most Menacing Threats Of SOON / 4/1/2011

[6]Reddit – Soon… / 12/31/2010, Soon. / 4/17/2011, Soon ….. / 4/6/2011, SOON / 4/24/2011

[7]Chronicles – Re: picture of the day!

[8]The Brand Builder Blog – BrandingWire: Finally letting the cat out of the bag.

[9]FARK Littermates?

[10]Democratic Underground – 2. is it so wrong to love LOLcats?

[11]CheeseDS – SOON.

[12]Izismile – "Soon” Meme Collection (17 pics)

[13]Amazing Creatures – 17 Funny animal “Soon” pictures (17 pics)


[15]Dump a Day – Funny “Soon” Meme

[16]Facebook – Soon (Meme)

[17]I Can Has Cheezburger – Images tagged “SOON

[18]Memebase – Images tagged “SOON

[19]Tumblr – Posts tagged “soon meme”

[20]Quickmeme – Soon meme

[21]The Parking Lot Is Full – Soon

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