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“The Narwhal Bacons at Midnight” is a catchphrase that was created for Redditors to identify themselves in public places. It is used in fanart, rage comics, and is often referenced as an inside joke in Reddit threads.
Redditor “Saydrah” posted a thread on the AskReddit subreddit titled “Hey Reddit, I’m Redditing from the Denver International Airport and I see a lot of people on laptops around using the free wifi. Just on the offchance, any fellow Redditors here?” on August 7th, 2009. In the thread description field, Saydrah described her attempts at finding Redditors at the Denver International Airport. Redditor “FreakinWolfy” replied saying, “‘The narwhal bacons at midnight’ is now the official phrase to identify yourself as a redditor.” It received 661 points making it the top voted comment in the thread.
A Reddit post titled “The narwhal bacons at midnight” linking to FreakinWolfy’s comment was posted the same day, and received 233 up votes. An image of a narwhal sculpture made out of bacon and chicken was posted to Reddit on August 28th, 2009. A video of Redditor Karmanaut cooking a bacon narwhal was uploaded to YouTube on September 29th, 2009:
A rage comic was posted to the f7u12 subreddit expressing a Redditor’s frustration with not knowing the meaning of the joke on July 3rd, 2011, and received 1,092 up votes. On July 5th the phrase popped up in a forum thread on Bungie, and on the MMO Champion forums on July 10th.
Search queries for “narwhal bacon” saw a slight bump in August of 2009, the same month as the original Reddit thread. As of July 2011 queries are reaching their highest spike. This may be in response to the f7u12 Reddit post on July 3rd.
Narwhals on the Internet
On August 15th, 2007, a narwhal inspired Cyanide and Happiness comic was posted to website Explosm. A thread titled “FUCKIN’ NARWHALS! FUCK YEAH!” was posted to the /r/pics subreddit on November 1st, 2008. The post featured a screenshot of a thread on the IGN forums from July 22nd, 2002. This is often cited as the origin of narwhal popularity on Reddit.
Reddit r/AskReddit – Hey Reddit, I’m Redditing from the Denver International Airport and I see a lot of people on laptops around using the free wifi. Just on the offchance, any fellow Redditors here?