#TimeTitles

#TimeTitles

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Overview

#TimeTitles is a hashtag associated with tweets featuring satirical news headlines that try to explain African American culture or slang in an out-of-touch way. The hashtag was inspired by Time Magazine's superficial coverage of the term's popularity in an article titled “This is What ‘Bae’ Means.”

Background

On July 23rd, 2014, Time Magazine[1] published an article titled “This is What ‘Bae’ Means," which described not only the definition but the origin of the word "bae," prompted by Pharrell Williams’ same-day release of his latest music video “Come Get It Bae. Upon its publication, Twitter user PiaGlenn[2] introduced the hashtag #TimeTitles to poke fun at Time’s coverage of trends which began in the African American community with the fictional title “Who in the world is Daquan, anyway?” which references the fictional young black man often joked about within black communities on Twitter.


Pia Glenn @PiaGlenn Follow Who in the world is Daquan, anyway? #TimeTitles Reply t3 Retweet * Favorite More TIME.com @TIME TIME What in the world does 'bae' mean, anyway? ti.me/1rCfgCU 5:15 PM 23 Jul 14 RETWEETS 118 FAVORITES 84 團歴響&愿図譆闇眥 8:53 PM -23 Jul 2014 Flag media

Notable Developments

On July 24th, The Root[4] published an article titled "Time Tried to Explain the Word ‘Bae’ and Twitter Went in With #TimeTitles." The same day the hashtag was covered by several sites including Hip Hop Wired[5] and UpRoxx.[6] Within 24 hours the hashtag[3] was tweeted out over 27,000 times.


Imani ABL @AngryBlackLady * Follow Staying Woke and I'm Sleep: Narcolepsy in the Black Community #TimeTitles わReply t Retweet ★ Favorite RETWEETS FAVORITES 863 9:21 PM-23 Jul 2014 More 426 Rosemary's Baeby @fiveshotsofjack * Follow If a Tree Falls in a Forest and No-One Hears it, Does it Throw Shade? #TimeTitles Reply t Retweet ★ Favorite More RETWEETS FAVORITES 9:01 PM 23 Jul 2014 # Nestlé Snipes @ChocnessMonsta Follow "Turn Down For What?"The Secret Shame of The Hearing Impaired in The Black Community" #TimeTitles Jersey City, NJ Reply t. Retweet ★ Favorite More RETWEETSFAVORITES 30 19 11:19 AM-24 Jul 2014 Goldie Taylor @goldietaylor Follow If The Roof Is On Fire, Why Is Nobody Running? #Time liiles わReply Retweet ★ Favorite More RETWEETS FAVORITES 62 9:34 PM-23 Jul 2014 塩Follow @MorganTheScribe The Insider's Look of the Ingredients of Crunk Juice #TimeTitles わReply Retweet ★ Favorite More RETWEETSFAVORITES 14. 14 9:03 PM -23 Jul 2014 Nancy @MsNancyRuffin * Follow lurni Up: Scientists aoddress ihe globial warming crisis and it's affect on climate change. #TimeTitles わReply Retweet ★ Favorite More RETWEET 2:41 PM - 24 Jul 2014

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