Sometimes, when a meme first arrives on the scene, it isn't the right moment. It takes a little time for it to really go viral. We've seen similar late explosions with memes such as Johny Johny Yes Papa, Is This A Pigeon?, and now the Movie Villain / Actual Villain meme, which first started spreading in May but exploded over the past week. Thanks to some particularly viral tweets, the template's found new life, becoming one of the most popular memes of July. It's a vehicle for hot takes about movies and television, so much so that even some movie stars have gotten in on the meme.