One of the latest meme trends on TikTok has users showing off their elaborate journeys to the liquor store as the SpongeBob rendition of the song "Drunken Sailor" plays.

The memes, which use the caption "OMW to the Liqa Sto" as a catchphrase, became immensely popularized in late March 2025 — and they're still going strong, with big brands and influencers even getting in on the fun.

So how exactly did the "OMW to the liqa store" meme start and what's it all about? Here's what you need to know.

@raganvilt #amishparadise ♬ original sound – Cooper Ferrie

What Is The 'OMW To The Liqa Sto' Meme?

The "OMW to the liqa sto" meme was started by TikToker @copper_ferrari on March 19th, 2025. On that day, he uploaded a video of himself driving a manlift under the caption, "OMW to the liqa sto," a funny way of writing "on my way to the liquor store." The video gained over 2 million views in just a few weeks.

The joke behind the video, which is set to the version of "Drunken Sailor" that often appears in SpongeBob SquarePants, is that using a manlift to travel to the liquor store is not only inconvenient but nonsensical. It quickly struck a chord with viewers, who decided to take the catchphrase "omw to the liqa sto" and turn it into a meme.

@copper_ferrari Whippin the land yacht #hellyeah ♬ original sound – Cooper Ferrie

How Is 'OMW To The Liqa Sto' Used In Memes?

In the last few weeks of March 2025, the phrase "OMW to the liqa sto" went viral on TikTok as a meme. Most versions of the trend are set to the same rendition of "Drunken Sailor" and follow the same format as the original video, with each example showing the TikToker driving or riding an unconventional method of transport under the on-screen text caption.

As the trend grew in virality, it was picked up by some high-profile brands and influencers, including Goodyear, who posted a version of the meme using its iconic Goodyear Blimp.

A version of the meme was even uploaded by lolcow and internet personality Joshua Block, also known as World Of T-Shirts, whose drinking has coincidentally been concerning his followers for a long time now.

@jmillr6 I don’t drink tho🫡#foryoupage #uscg #uscgc #fyp #USCG#militarytiktok #fypシ ♬ original sound – Cooper Ferrie

@stevendfelix01 We’re running low on Ultras!!!! #fyp #beer ♬ original sound – Cooper Ferrie

@traction_engine_kid

♬ original sound – Cooper Ferrie

@worldoftshirts #huluchippendalesdance ♬ original sound – Cooper Ferrie

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For the full history of OMW To The Liqa Sto, be sure to check out Know Your Meme's encyclopedia entry for more information.