Who Is 'Luke Foods' On TikTok? The Food Reviewer Who Tried Indian Food And Went Viral Explained

An American food reviewer on TikTok known as Luke Foods (@lukefoods) is turning heads online for his recent review of Indian food which has since gone viral on Twitter / X.

Luke Foods is a genuinely wholesome guy whose food reviews on TikTok have earned him a large following. Many internet users are in love with him because he reminds them of the kind people in middle America. Others think that he's just the real-life Kevin Malone from The Office.

Overall, there's not much to dislike about Luke Foods. So, who is he? Where did Luke Foods come from and why is he going viral right now? Let's explain.

Who Is 'Luke Foods' On TikTok?

Luke Foods' real name is Luke Collins and he's a food reviewer from Cave City, Kentucky. Luke started posting to social media in December 2021, when he posted his first ever video to TikTok in which he reviewed McDonald's McNuggets in his car.

Luke went properly viral at the beginning of this year when a Burger King video of his gained over a million views. Since then, many of his review videos have received millions of views.

Overall, his review style is similar to the famous Reviewbrah who also reviews mostly fast food in the front seat of his car.

What's 'Luke Foods' Indian Food Review?

On Friday, Luke Foods posted a video to TikTok in which he tried Indian food for the first time, purchasing butter chicken and garlic naan from a Kentucky-based restaurant called Indian Oven. The video quickly racked up over 8 million views in only three days.

Discourse about Luke's Indian food review predominantly spread on Twitter when a user reposted it, calling Luke "wholesome" in a positive review of his content.

This incredibly sincere white guy trying Indian food for the very first time and having his mind blown is so wholesome pic.twitter.com/ChDld0D1I0

— Microplastics Explorer (@DiabolicalSpuds) October 15, 2023

In turn, many on Twitter started to react to and make memes about Luke's Indian food experience. Many users related Luke to the average citizen in the American Midwest, using Luke as a prime example of how nice and sweet middle Americans are.

In the end, the video gave Luke a big boost in followers and inspired many to order Indian food for dinner over the weekend.

Where To Follow 'Luke Foods'

If you want to follow Luke Foods on social media, his TikTok page is called @lukefoods and his Instagram page is called @lukefoods_. Of course, most people follow him on TikTok where his following has exceeded 429,000 followers.

For the full history of Luke Foods, be sure to check out Know Your Meme's entry for even more information.