Video game marketing has a history of using sex to sell completely sexless products, but perhaps no marketing campaign has been as unnecessarily horny and high-profile as Nintendo's campaign featuring Sex and the City's Kim Cattrall reading copy about Mario like she was promoting a late-night telephone sex company.

fully losing my mind over this Nintendo ad where Kim Cattrall is horny for Mario!! pic.twitter.com/fjnOajDccr

— Marc (@MarcSnetiker) May 6, 2020

The ad, unearthed by Twitter user Marc Snetiker Wednesday, finds Cattrall advertising the Nintendo 3DS and playing what appears to be Super Mario 3D Land. She talks about her experiences with the game while dressed in a negligee and talks about Mario (whose name she pronounces "Marry-o") like he's a studly pool boy with whom she's also having a kinky affair.

The whole thing was extremely uncomfortable back then and is still uncomfortable now, as many Twitter users discovered.

no ad has ever worked on me this well i am truly seconds away from becoming Mario's wife bc Samantha told me to https://t.co/FoAfb5Tte7

— Rosemary V-O 🎷👼 (@hirosemaryhello) May 6, 2020

His name is Merry-O and he fucks https://t.co/R7sliSUJfS

— Mary Kish (@MerryKish) May 6, 2020

RIP my brain, now irredeemably broken https://t.co/xsRauBtkMq

— Luke Savage (@LukewSavage) May 6, 2020

Cattrall herself jumped into the ongoing fracas and seemed to confirm that she was still very much turned on by the sexy Italian plumber.

“I’ll always find time for Mario” https://t.co/CjUOJU05Ya

— Kim Cattrall (@KimCattrall) May 6, 2020

Mamma mia, indeed.