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Who Is 'Tia Zakher' And Why Is Her 'Caveman Method' Video Going Viral? The Controversial Skincare Trend On TikTok Explained
The so-called "Caveman Method" is going viral on TikTok this week, but one user's experience with it is raising some eyebrows (and looks of disgust).
Throughout April 2025, TikToker Tia Zakher has been documenting herself while purportedly trying the method, but some people think she might be faking it.
So why is Zakher going viral for her Caveman Method videos, and how are people reacting to them? Here's what you need to know about the bizarre and controversial skincare trend.
@tiazakher baby steps but trusting the process 🫶
What Is The 'Tia Zakher Caveman Method' Video?
In April 2025, TikToker Tia Zakher (@tiazakher) started posting videos documenting her results using the Caveman Method on her skin.
The method, which has been practiced since as early as 2013, involves refraining from washing your skin with any products for 30 days. Some people who use the method still wash their skin with water, but the most dedicated Caveman Method-believers don't even do that.
The videos of Zakher's progress raised a few eyebrows from viewers, causing them to gain millions of views. The reason for the virality is how intensely the method seems to have affected her skin.
In her videos, it looks as if all the skin on Zakher's face is peeling off or forming strange growths.
@tiazakher Replying to @purppanther ♬ original sound – tia zakher
How Is TikTok Reacting To Tia Zakher's Caveman Method Video?
The videos of Tia Zakher's Caveman Method experience have inspired a lot of reactions online, which should come as no surprise if you've seen them.
Some TikTokers are posting parodies of the videos in which they purposely alter their faces to draw comparisons between themselves and Zakher. Others are trying to diagnose what exactly is going on with her face, while others still think she's lying.
One TikToker posted a video believing that Zakher is using an Aztec face mask and concealer to make it look like her face is peeling.
Some of the top comments under her videos suggest that she has a fungal infection and that the Caveman Method has exposed it. In response, Zakher has continued to document her journey with the method and criticize her haters on TikTok.
@tiazakher give me a couple months guys 🙏
What Are Some More Reactions To Tia Zakher's Caveman Method Video?
@four_eyed_yeti This is to show the “caveman” method doesn’t work.. just to be clear
@superashley127 Ain’t no way every part of your face that’s most prone to breakouts are the only parts clear! #cavemanskincareroutine ♬ original sound – Ashley Lopez
@chelseagods2 #satire ♬ original sound – Chelsea Gods
@imnotgdub Caveman method 🥀
For the full history of the Caveman Method, be sure to check out Know Your Meme's encyclopedia entry for more information.
