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Been seeing this a lot lately. Basically, it's been used to describe a company's stock falling because they published some progressive marketing or a show/game failing because they used progressive themes in their story. 2018 examples include Nike's Colin Kapernick ad and Battlefield V.

That's just a Monday for Musk.

While true for EA… not so much Nike

@Happanesia

TSLA has so many issues that I have no clue how the stock is even doing as well as it is. Its literally rated the worst ranking stock according to Schwab.

I don't think EA's "wokeness" is the main reason why Battlefield V is getting shat on lately, people were already tired of EA since the Battelfront 2 reddit outrage, now the BF V beta is very disappointing according to what I'm hearing from many, it's a consequence of many factors, not just one.

That's very true, although the way the Beta is turning out and how EA has often tried to use LGBT as a shield from criticism (even though they and some of their studios like Bioware can be quite awful at representing LGBT well like that one incident in Mass Effect Andromeda which if one of them fucking asked a transgender colleague about it could've avoided the backlash for that incident easily) it does feel EA did that whole marketing that was a mess to cover for the fact that the gameplay itself has gone down in quality and they have no ideas on how to make it fresh and can't decide if they want to have a serious or comedic and meta WW2 game just from the trailer alone.

Which is pretty damn bad for a game that is in a genre that is making slow comeback with the two biggest games recently in it being a Michael Bay movie mixed with Band of Brothers that avoids tough topics like the Holocaust and racial segregation of troops and the other being an alternative history game where the Nazi won and the addresses the horrors of Nazism as well as other touchy and dark subject matters (and the second game of the latter video game series was pretty much a goddamn B-movie/exploitation movie).

One way or another, the phrase is probably popular enough to merit an entry. It is "GET woke, go broke", however.

I think the main problem is you get a lot of people who have Special Snowflake Syndrome in charge of writing, production, etc, etc, and they get this really bad Ego problem that fueled by all the EA money and then accelerated by the pressure of EA's deadlines. It makes a really toxic cocktail that brings out the worst in people, so that whenever they talk to someone not in this environment they come off as incredibly stupid, due to how utterly defensive they are, and how seemingly little effort is put into their end result.

It's a sad story really. They probably wanted to take Battlefield into a more fantastical direction but EA had them also have to make a Battlefield Game that was the same as the others. So what you get is this weird mess of Visually Fantastical Stuff, combined with being the same game set in World War 2 that came before. Nobody leaves happy, but then you get the people who work on the game, pulling overtime like crazy just to meet the release date that EA's Quarterly Plan had put in place, and they just get pissed off that people can't just like the game they're breaking their back to make. Even though the end product is definitely not worth the amount of time and effort they are being forced to pour into it. So then we get the situation of overworked devs spewing out dogshit from their already fried brains, trying to cobble together a sentence but just blurting out hyperbole's and strawmen instead.

And the worst part is, despite all of that, and no matter how much you can humanize the development process to feel some sympathy for the developers, the Game is still going to be at best, Bland. And nobody should feel that bad about not wanting to play a Bland game, or support the people who put out a Bland game that didn't take fan feedback into consideration, if only because they weren't allowed to by Corporate.

Huh… that rarely pops into my head.

Admittedly it is hard to remember that there are still feeling people behind the almost faceless and hard to understand entities that are EA or Activision. Like some are no doubt complete idiots and egotistical assholes, but still, there are more than likely many people in them who do have the passion for what they do and really do want to make something that is good and be proud of.

That and the video game industry is not too different to the manga industry, are both are infamous for eating creators and shitting out products at a quick rate to support the companies if not the industries themselves.

Like I think I remember the development of God of War recently had the devs having near breakdowns due to how hard it was to make the game and to show that Sony faith in their project was well placed.

And if that is for a game that had quite a lot of freedom and to be a sore thumb in the industry then I hate to imagine what the likes of studios under EA, Konami and Activision need to deal with in terms of pressure. Especially EA who is basically a serial killer of game studios that eats every meat off the bones and keeps the bones as trophies it sometimes takes out to show to loved ones and friends.