KYM's issue with the ads is that whoever decides on them is a fucking idiot.
Based on the "pls disable adblock" campaign, it can be assumed ad income has shown a decrease.
So their reply to it? More ads, more annoying ads, and more ad locations, to hopefully make up for the ad loss.
This is why the person behind the ads is a fucking idiot. They seem to assume that ads are some sort of linear graph: more ads is more ad revenue.
Said idiot couldn't be more wrong. Ad income is like a Laffer Curve:
The Laffer Curve explains that punitive tax rates may not generate much additional revenue if people respond in ways that result in less taxable income; meaning people will look for more and more ways to avoid paying taxes when they increase beyond an acceptable level.
Ads work the same: The more ads you have, they more annoying they are, and the more they ruin site experience and loading times, the more people will eventually start using adblock regardless of if they wish to support the site.
If they even start ruining site loading times, which we can confirm is happening, you can even assume people will stop using KYM altogether if they are unfamiliar with adblock.
I have never seen a bigger idiot run ads than on KYM.