About

The Adam Rose PB&J Bites Instagram Ad or Adam Rose Soy Face, also known as the "If You Mash Strawberries" Ad refers to a reaction image derived from a viral shortform video by Adam Rose, which was promoted as an advertisement by Instagram, in which he reacts to someone making "PB&J bites" and then makes them himself. The video was posted online in January 2025. Later that year, screenshots of the video that highlight Rose's soyjak-like face circulated online, with many of the posts expressing annoyance over the ad. Images of Rose making the face continued to spread in early 2026, going viral on X / Twitter that February.

Origin

On January 29th, 2025, content creator Adam Rose posted a video made in partnership with Instagram to his Instagram^[1] account where he reacts to a chef making "PB&J bites," then makes and taste tests his own version of the recipe. The video gained over 418,000 likes in a year.

The post, which was advertised on Instagram, started spreading on social media later that year in posts where users express how annoying they find it. One of the earliest examples is a post made on June 12th, 2025 by Redditor u/SquishySqueaky00 to the /r/doodoofard^[2] subreddit titled, "it's not that interesting buddy," garnering over 1,700 upvotes in eight months.

The next day, Redditor u/justfkinkillme7 posted a comment under the thread^[3] that turns Rose's face in the video into a Soyjak, garnering over 600 upvotes in the same span of time.

Spread

Discourse about the ad continued to spread through 2025 and early 2026, largely through reposts of the image.

On July 19th, 2025, the image was posted to the /r/CommercialsIHate^[4] subreddit titled, "This Instagram ad is driving me up a wall!" garnering over 360 upvotes in seven months.

On February 8th, 2026, X^[5] user @EEEpikal posted the image, writing, "dude this is the kind of face you make when you see the second coming of Christ not a fucking food recipe," garnering over 59,000 likes and 6,000 reposts in about two weeks.

On February 11th, X^[6] user @ghostympa posted a version of the image that has been converted into a GIF where Rose opens his mouth and screams, garnering over 18,000 likes in about a week. That day, X^[7] user @ozlako quoted the post, writing, "This feels like some face raiders shit," garnering over 6,800 likes in a week.

Later that day, X^[8] user @heytherenrds quote reposted the GIF, writing, "90% of western adult animation looks like this and its Matt Groening's fault," garnering over 19,000 likes in a week.

On February 19th, X^[9] user @iniquin402 posted a screenshot of the advertisement on their Instagram account, writing, "bro go AWAY," garnering over 48,000 likes and 2,500 reposts in a day.

Various Examples

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Search Interest

External References