Ao Mossar / Fui Ao Mossar

About

Ao Mossar or Fui Ao Mossar refers to a grammatically incorrect sentence derived from the Portuguese word "almoçar" (English: lunch), which is read as al=ao and moçar=mossar. The catchphrase-based meme is typically used in online conversations to comically indicate that it is lunchtime and has been featured in a series of ironic memes since 2015, with a new increase in interest around July 2023 on Twitter and Instagram.

Origin

The earliest mention of the phrase "fui ao mossar" can be tracked to a Facebook^[1] post by the Gramaticando meme page on January 22nd, 2015. The post (shown below) features a paper that has the grammatically incorrect sentence "fui ao mossar" (I went out to have lunch) glued with tape on the door. The image has garnered over 695 likes and 590 shares in eight years.

Spread

The printed sentence "fui ao mossar" became a prominent reaction image used by Brazilians on social media to indicate they are having lunch. For instance, on September 21st, 2022, the Twitter^[2] meme page @SoutAmericMemes posted a Yes Chad meme strip using the "fui ao mossar" image (shown below). The post garnered roughly 690 likes and 110 likes in a year.

In July 2023, the short version of the phrase "ao mossar" became a viral ironic expression used in memes about lunchtime on social media. For example, on July 5th, 2023, Twitter^[3] user @brusnos uploaded the image of two kittens paired with the overlay text in Portuguese that can be interpreted as "already ate its lunch" close to the "happy" kitten and "doesn't know if it can have lunch now." The post (shown below) received over 12,900 likes and 2,300 retweets in a month.

Various Examples

Search Interest

External References