CBD (Cannabidiol)

CBD (Cannabidiol)

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CBD or Cannabidiol is a non-psychoactive cannabinoid compound found in marijuana which became a popular supplement for its healing properties.


In 1940, American chemist Roger Adams[10] was the first to isolate cannabidiol from the cannabis plant. As marijuana maintained its illegal drug status up through the 21st Century many scientists and health experts struggled to defend CBD's legitimacy. Many informational articles and basic informational videos began surfacing around 2016. For example, on July 22nd, 2017 AMA Regenrative Medicine & Skincare outlines the simple, still being researched, benefits of CBD (shown below). The video has received over 780,000 views and 12,000 likes in two years.

In 2017, many CBD products were released and made easily available. The US Food and Drug Administration[13] issued warning letters to four companies – Stanley Brothers Social Enterprises LLC, Greenroads Health, Natural Alchemist, and That’s Natural! Marketing and Consulting – that market edibles, oils, tinctures, capsules, and topical creams containing cannabidiol for making unsubstantiated claims.

On October 27, 2018 Alex Williams wrote a piece for the New York Times[8] about the CBD food[9] and topical "craze."

On Oct. 1, 2019, "the health department [in NYC] will begin doling out infractions to food service establishments for offering food or drink containing cannabidiol" reported CNBC.[11]

Online Relevance

Carl's Jr. CBD Burger

On April 20th, 2019, Carls Jr. tweeted, "4/20 Only: We're dropping our Rocky Mountain High Cheese Burger Delight with CBD infused Santa Fe sauce only at one Denver location #rockymountainhigh" (shown below, left). According to HypeBeast[14] the burger features "charbroiled beef patties, pickled jalapeños, pepper jack cheese and a delicate base of Carl’s Jr.’s signature Crisscut fries in between a premium bun. However, the burger’s main attraction comes courtesy of Santa Fe sauce, which adds both tangy zest and CBD infusion to the tall sandwich." The burger cost $4.20 cents and was the first fast food place to offer CBD infused food.[2] That same day, YouTuber Brennen Taylor uploaded a review of the video (shown below, right). The video gained over 258,500 views and 17,000 likes in two weeks.

Kim Kardashian's CBD Baby Shower

On April 27th, 2019, Kim Kardashian West shared photos and video of her baby shower through Instagram stories. Kim Kardashian West held a relaxation and CBD themed baby shower for her 4th child expected to arrive in May 2019 via surrogate. A video shared features West standing surrounded by guests announcing, "So, because I’m freaking out and the baby is coming in, like, two weeks, I thought what better way to celebrate than to have a little CBD and we're going to do a soundbath."


On August 20th, 2016, MMAWeekly.com uploaded a clip of MMA fighter Nate Diaz vaping CBD oil confessing that it helps calm himself after a fight (shown below). The video gained over one million views and 3,000 likes in three years.

There have been numerous celebrity CBD endorsements through articles and products-- Gwyneth Paltrow's Goop[5], Martha Stewart's CBD pet products,[3] Willie Nelson's CBD products,[12] as well as popular new infused food items like Longtrail[6][7] beer and Jelly Belly[4] jelly beans.

Search Interest

External References

[1] HighTimes – Health

[2] Business Insider – Carls Jr.

[3] Business Insider – Martha Stewart

[4] Business Insider – Jelly Belly

[5] Goop – CBD Cocktails

[6] LongTrail – CBD IPA

[7] MJBizDaily – CBD Beer

[8] NY Times – CBD Benefits

[9] Bon Appetit – What is CBD

[10] FreedomLeaf – Roger Adams CBD

[11] CNBC – New York CBD

[12] Taste of Country – Willie's Remedy

[13] Lexology – FDA Watching

[14] HypeBeast – Carls Jr.

[15] Twitter – Carls Jr

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