The What Rug Doctor Woman Ad Meme Template | Woman cleaning carpet with blank stare and smile

The What / Rug Doctor Woman Ad

Part of a series on Object Labeling. [View Related Entries]

Updated Jul 26, 2020 at 07:49AM EDT by shevyrolet.

Added Feb 07, 2020 at 12:20PM EST by Zach.

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The What, also known as the “Rug Doctor Woman Ad,” is an exploitable image macro series and reaction image depicting a woman using a carpet cleaner in a Rug Doctor advertisement with a blank stare and smile. It’s typically used as a reaction image or an object labeling macro to express confusion or disbelief, but it was originally used to describe covering up a murder.


The origin of the meme comes from an old Rug Doctor advertisement that was used in numerous retail stores alongside Rug Doctor products and rentals. The exact date this ad originated is somewhat unknown, but the earliest example online dates back to November 24th, 2014, according to TinEye[1].

Deep-clean your carpet like a pro at a fraction of the ENHANCE YOUR CLEA cost. pet ant bace SPOT CLEAN ANYTIME RugDoctor It's oat The Rughoder RA WIDE ugDocdor Jopoqbn Jopoa Jopogb

The first time the ad was used in a meme format comes from a post to the r/funny subreddit by Redditor Kittty_velor on June 26th, 2017. The post (seen below) received over 5,300 upvotes and 99 comments.

Posted by u/Kittty_velour 2 years ago 5.3k "No stains means it never happened" Deep-clean your carpet like a pro at a fraction of the cost. It's So Easy! Share + Save 92% Upvoted Give Award Hide Report 99 Comments


After the initial post on Reddit, it spread to other subs where the first traditional meme format was uploaded to r/memes by Redditor[2] RapperKid31 on June 28th, 2017.

Shortly after this meme was featured on Reddit, it then made its way over to Instagram where user made_in_england reposted it on June 29th, 2017. The post (shown below) was liked 116 times.

That same day, the meme was added to an Imgur[3] gallery by MohAki1 titled “Thursday meme dump (60) – Mohstly fresh.”

During the Storm Area 51 event, the image resurfaced as a new format with the words “The … WHAT” placed over the woman’s face and was split into two panels as a reaction image. This new format quickly became a commonly used style in 2019, which can be seen in a repost by Redditor[4] digbickboiiii that was uploaded to r/meme on July 14th, 2019.

This meme and new format then spread to Twitter, and an example (seen below) can be found in a tweet from user Greg Newkirk a day later on July 15th, 2019.

As the meme continued to spread, several people began to take notice of the original advertisement that was found in stores around the United States as they recognized the model from the template. On October 21st, 2019, Redditor[5] hmmmYah posted a meme featuring the original ad to the r/teenagers sub, which received over 9,100 upvotes and 36 comments (shown below).

when you find this meme in the wild but it only gets 3 upvotes PugDoctor 210UES POURT Deep-clean your carpet like a pro at a fraction of the cost. It's So Easy! ocher 1-800-Rug Doctor

Various Examples

When you realize you're the woman from the "THE WHAT" meme but also an advertiser for a deep-cleaner Deep-clean your carpet like a pro at a fraction of the cost. WHAT It's So Easy! Time Traveler: What are you doing? Me: Getting ready to run into Area 51 Time Traveler: Oh, the Area 51 massacre is this year? Me: WHAT The Time traveler: Yo what's going on? Tony Stark 2012: we're fighting Loki! Time Traveler: Oh, the first alien invasion! Tony Stark 2012: WHAT The

time traveler: what year is it? soldier: 1916 time traveler: oh so the middle of ww1 soldier: what now world war Me: I finally completed all minecraft archievements Friend: Me too, the secret one took me a while tho Me: WHAT The 18 year olds: I can't believe we can't smoke anymore me: it's probably so trump had healthy people for the draft 18 year olds: The WHAT SIARD MEMES


Deep-clean your carpet like a pro at a fraction of the cost. It's So Easy! Doctor


Search Interest

External References

[1] TinEye – Image Search

[2] Reddit – r/memes

[3] Imgur – Thursday Meme Dump

[4] Reddit – r/memes

[5] Reddit – r/teenagers

Recent Videos 2 total

Recent Images 24 total

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