DJPEPE has developed into a decentralized bitcoin maxmillist meme born as a rare pepe on October 16, 2016. It is traded using rare pepe wallet (rarepepewallet.com) or any other Counterparty wallet. You can see a one minute video here on how he was born – https://www.youtube.com/watch?v=rBkCLYxsUCQ The meme really took off after its inventor created a 6 foot tall cardboard image of him and for the first time ever a RAare Pepe taught an audience, https://www.youtube.com/watch?v=vxDSNVwED04, and then auctioned him off to the Rare Digital Art Festival spectators with a bidding war that got to about $1500 or so.

Since then, DJPEPE (not DJ Pepe) has become a go to meme in Telegram crypto communities, on twitter and now in the streets. DJPEPE represents the alpha, organic, turntablism of a seasoned DJ – not some radio jock or celebrity DJ – and the most important thing seems to be his ability to get the ladies. The meme has been known to be the "Axe body spray of the bitcoin network."