About

Dramatic Moments / BGC Drama Effect refers to a trend on TikTok and its associated original sound, popular for its use in dramatic scenes on the reality television series Bad Girls Club and in the Nobody's Gonna Know trend. The trend sees TikTokers repeating commonly spoken beliefs that they find irritating on camera, followed by them overdramatically arguing against and questioning people who might hold said beliefs. The trend became popular in late February 2021.

Origin

In 2011, Dave James released a number of mixes for a stock song called "Primal Fear" to Audio Network.^[1] On May 6th, 2016, YouTuber^[2] CameronBGC uploaded the song with the title, "BGC Dramatic Music," garnering over 70,000 views in four years (shown below).

The song is best known for its use in the American reality television series Bad Girls Club during dramatic scenes, and its use on TikTok via other original sounds.

On February 11th, 2021, TikToker^[3] @relatableisaiah posted a video reading the on-screen caption, "CC: if you wanted to have a say in what i do with my life then why don't you pay my bills?" followed by the room shifting from a red to blue tint and "Primal Fear" kicking in as he continues and says, "You a little broke to be talking to me don't you think?" The video gained over 1.9 million views in two weeks (shown below).

On February 13th, TikToker^[4] @whozmannz posted a video loosely following the format set to an original sound titled, "BGC Drama Effect" consisting of the song "Primal Fear" (shown below). On the same day, @whozmannz stitched^[5] @relatableisaiah's video starting the trend describing how to use his sound to follow it, garnering over 500,000 views in 10 days and helping solidify his sound as the go-to for the trend.

Spread

The trend caught on quickly over the course of the next two weeks, with many videos gaining multiple millions of views following it. On February 14th, 2021, TikToker^[6][7] @relatableisaiah, the creator of the trend, uploaded two more videos on the trend, garnering over 1.6 and 3.3 million views respectively in nine days (shown below, left and right).

On February 19th, YouTuber^[14] Léftyy uploaded a compilation video for the trend titled, "'Drama Effect' TikTok Compilation |TikTok Sound" garnering over 60,000 views in four days (shown below).

On the same day, TikToker^[9] @nkunim posted a video arguing against the phrase, "the bug is more scared of you than you are of it" garnering over 16.7 million views in four days (shown below, left). On February 20th, TikToker^[10] @3.points uploaded a video arguing against parents saying "you've been in your room all day" garnering over 19.3 million views and 4 million likes in three days (shown below, right).

On February 21st, TikTokers^[11][12] @georgenotfound and @dedingtonville posted videos following the trend, garnering over 21.7 million and 3.8 million views respectively in two days (shown below, left and right).

On February 22nd, the trend hit TikTok's trending page under the collected hashtag #DramaticMoments.^[13] On February 23rd, Junkee^[8] published an article detailing the trend. As of February 23rd, 2021, the sound has been used in over 385,000 videos on TikTok.

Various Examples

Search Interest

External References