9GAG's Meme Monument

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Overview

9GAG's Meme Monument, also known as #FunLegacy, is a 24-ton slab of stone engraved with various internet memes created by 9GAG in honor of the internet humor site's ninth anniversary. The monument has been widely mocked online, leading to the creation of operation "#SmashTheStone" to organize the slab's destruction.

Background

On April 25th, 2017, the 9GAG TV channel uploaded a video titled "The Time Has Come. The First Man-Made Monument To Humor Is Here #FunLegacy," which unveiled the stone slab which had been etched with images submitted by the 9GAG userbase (shown below). In the video, the monument is shown being transported to the desert, where it would be buried to be discovered by future generations. Within eight months, the video accumulated upwards of 300,000 views and 360 comments.

Developments

News Media Coverage

In the coming days, several articles about the monument were published on various internet humor and advertising news sites, including Campaign,^[3] Adweek^[4] and Geekyrant.^[5]

Online Reaction

On May 6th, 2017, Redditor Tia00017 submitted a photograph of the monument titled "So 9GAG decided to bury a meme monument for future generations to find. Full of horrid and dead memes" (shown below). Prior to being archive, the post gained over 3,500 points (95% upvoted) and 250 comments on /r/CringeAnarchy.^[1]

#SmashTheStone

On May 5th, 2017, a post was submitted to 4chan's /pol/^[7] board encouraging viewers to discover the location of the stone in order to destroy it (shown below). Prior to being archived, the post gathered upwards of 350 replies. In the thread, users came up with ideas to destroy the slab, including pouring vinegar to dissolve the limestone. Additionally, users began speculating about its location, leading to a possible discovery near a limestone quarry in Spain within four hours.

[353/79] Memes & Politics AnonymouS ID:dyoQe2KA Fri 05 May 2017 08:15:58 No. 124196996 View Reply Original Report Quoted By: >>124197116 >>124198120 >>124198669 >124199162 >>124199332 >>124199430>>124200358 >> 124206838 >>124208216 124209311 124209336>124209439>124209659 >>124211895 >124212635 >>124212860>124214576 >124215121>>124215716 124216716>>124216879 >124217023 >>124217165 As we all knows, /pol/ and the memes it creates have a huge effect on culture and have actual political ramifications. So what do you think of this? 9gag have buried a column in the desert somewhere with some of the most s----tier old ass memes possible. 281KiB, 750x970, 9gag_close.jpg View Same Google iqdb SauceNAO https://www.youtube.com/watch?v=WanRFNtFwGI I hear you guys are good at finding stuff People already call us the ISIS of the internet, i bet someone will take up the mantle full and start smashing "momuments" Anonymous ID:e0TNKsvq Fri 05 May 2017 08:17:27 No. 124197116 Report >124196996 Alright, looks like were doing another hunt senpai. We have to save the world from s--- memes one step at a time. Report Anonymous ID:dyOQe2KA Fri 05 May 2017 08:19:34 No.124197254噐 Quoted By: >>124197354 >>124197807 Doesn't even have to be smashed, those water carvings don't even look an inch deep. An anon with a chisel could ruin their precious little meme stone. Finding it and digging it up is the hard part

On January 11th, 2018, YouTuber Internet Historian uploaded a video titled "9GAG's Meme Rock | #SmashTheStone," which received upwards of 307,000 views and 3,500 comments over the next 24 hours (shown below). That day, the video was submitted to the /r/videos^[6] subreddit.