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Be Best is a child-welfare campaign launched by First Lady of the United States Melania Trump. The program focuses on well-being, fighting opioid abuse and positivity on social media.
On May 7th, 2018, at a press conference in the White House Rose Garden, Trump launched Be Best. The program focuses on childhood wellness, particularly in regards to social media, drug use and well being.
She said, "As a mother and as first lady, it concerns me that in today's fast-paced and ever-connected world, children can be less prepared to express or manage their emotions and oftentimes turn to forms of destructive or addictive behavior such as bullying, drug addiction or even suicide."
"I feel strongly that as adults we can and should be best at educating our children about the importance of a healthy and balanced life."
The reception of "Be Best" was marked by issues with the website and people describing the irony between Melania's anti-cyberbullying campaign and her marriage to President Donald Trump. Daily Mail writer David Martosko tweeted,  "As Melania Trump speaks about her 'Be best' campaign, the White House's web page for the initiative is a 'page not found.'" The post (shown below, left) received more than 380 retweets and 970 likes in 24 hours.
New York magazine writer Jonathan Chait tweeted, "People constantly suggest Melania Trump's campaign against social media bullying is some kind of delusional exercise un-self-awareness. I think she is perfectly aware." The post (shown below, right) received more than 50 retweets and 260 likes in 24 hours.
Others mocked the phrasing "Be Best." Television producer Andy Lassner tweeted, "I told my sons to 'be best' today. They said that doesn’t make sense. Kids." The post (shown below, right) received more than 2,500 retweets and 16,000 likes in 24 hours.
That day, Twitter Twitter user shared a video of Melania's speech with footage of President Trump mocking a disabled reporter Serge Kovaleski in 2016 superimposed over the video. They captioned the post, "'Be Best.' Maybe look over your shoulder, Melania." The post (shown below) received more than 5,100 retweets and 11,000 likes in 24 hours.
Maybe look over your shoulder, Melania.
Via Tom Adelsbach. pic.twitter.com/j6Mzo69ag7
— Steve Marmel (@Marmel) May 8, 2018
Allegations of Plagiarism
Following the announcement, Twitter user @rudepunditt tweeted that the Be Best pamphlet for parents on talking to your kids about being safe on the internet plagiarized an Obama-administration pamphlet on the same subject. They wrote, "Fun fact: The White House trumpets “Talking with Kids about Being Online" as "a booklet by First Lady Melania Trump and the Federal Trade Commission." Except for an intro, it's exactly the same thing Obama's FTC [Federal Trade Commission put out." The post (shown below) received more than 7,300 retweets and 12,000 likes in 24 hours.
The allegations were repeated in two threads on the /r/politics subreddits,  which received more than 2,000 points each.
Snopes called the allegation "Mostly False." They wrote that while "a document published by the FTC in 2014 was briefly presented on WhiteHouse.gov as if it had been co-authored by Melania Trump," the notice was later corrected to state that Melania Trump was promoting the FTC material but did not author it."
White House Response
On May 8th, 2018, the White House issued a statement on the controversy. They wrote:
"After giving a strong speech that was met with a standing ovation and positive feedback, the focus from opposition media has been on an educational booklet, “Talking with Kids About Being Online” produced by the Federal Trade Commission (FTC) in 2009. Mrs. Trump agreed to add Be Best branding and distribute the booklet in an effort to use her platform to amplify the positive message within. As she said in yesterday’s speech, she is going to use Be Best to promote people and organizations to encourage conversation and replication, and helping the FTC distribute this booklet is just one small example.
"Despite providing countless outlets with ample background, information, and on-the-record comments from the FTC, some media have chosen to take a day meant to promote kindness and positive efforts on behalf of children, to instead lob baseless accusations towards the First Lady and her new initiatives.
"As stated by Nathaniel Wood, Consumer and Business Education Division Associate Director, FTC, 'We frequently work with members of Congress, the White House, other government agencies, and the private sector. As a small and independent civil law enforcement agency, the FTC encourages our partners to help spread our message to consumers. We were excited that Mrs. Trump distributed this important information about staying safe online. We look forward to continuing to work with her and others to help parents and children use the Internet safely and responsibly.'
"Our office will continue to focus on helping children and I encourage members of the media to attempt to Be Best in their own professions, and focus on some of the children and programs Mrs. Trump highlighted in her remarks yesterday."
Several media outlets covered the announcement, including The Guardian, The New York Times, The New Yorker, The Daily Dot  and more.
 Twitter "@rudepundit's Tweet"":https://twitter.com/rudepundit/status/993581693612240896
 Melania 'Be Best' campaign booklet copies from Obama-era FTC brochure
 Reddit – Melania Trump’s new “Be Best” pamphlet was first published under the Obama administration
 Snopes – FACT CHECK: Did Melania Trump Plagiarize a Pamphlet for the 'Be Best' Campaign?
 The White House – Statement from the Communications Director
 Twitter – @dmartosko's Tweet
 Twitter – @jonathanchait's Tweet
 Twitter – "@andylassner's Tweet"":https://twitter.com/andylassner/status/993861628591419392
 Twitter – @Marmel's Tweet
 The Guardian – 'Be Best': does Melania's oddly named initiative break the laws of grammar?
 New York Times – As Melania Trump Faces Plagiarism Claims, Her Staff Lashes Out at News Media
 The New Yorker – The Childlike Strangeness of Melania Trump’s “Be Best” Campaign
 The Daily Dot – Melania Trump's BeBest Campaign Roll Out Has a Rocky Start
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