Block The Blue / #BlockTheBlue campaign depicting a crossed out twitter blue logo.

Block The Blue / #BlockTheBlue

Part of a series on Twitter $8 Blue Checkmark. [View Related Entries]

Updated Apr 26, 2023 at 05:28PM EDT by Zach.

Added Apr 21, 2023 at 05:09PM EDT by sakshi.

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Block The Blue, often posted under the hashtag #BlockTheBlue, is an informal Twitter campaign that began in late 2022, and aimed to encourage Twitter users to block accounts with paid Twitter Blue subscriptions. Starting in late 2022, various high-profile Twitter users, including @drill, encouraged their followers to block Twitter Blue subscribers due to their general dissatisfaction with Elon Musk's stewardship of the platform.


In late 2022, Elon Musk introduced the $8 Twitter Blue verification service, which granted users access to features like editing tweets and also allowed users to buy the previously free verification checkmark. The earliest tweet[1] to use the hashtag "#BlockTheBlue" was a post by user @dril on November 9th, 2022, which gathered over 36,000 likes in five months (seen below).

wint @dril. Nov 9, 2022 absolutely block on sight Verified account This account is verified because it's subscribed to Twitter Blue. Learn more 459 wint @dril 17.3K 117K ılı you just paid $8 to eat my ass stupid #BlockTheBlue 4:46 PM Nov 9, 2022 4,445 Retweets 164 Quotes 36K Likes 111 Bookmarks ↑ : :


In late 2022, various Twitter accounts commented on their practice of using the now-defunct third-party Twitter app The Block List to automatically block several Twitter Blue users at once.[2][3] However, Twitter's change to charging for access to its API program resulted in the app shutting down.

In 2023, Elon Musk then announced that all legacy verified accounts that did not subscribe to Twitter Blue would be losing their checkmarks. On March 23rd, 2023, Musk[6] stated in a tweet that "starting April 15th, only verified accounts will be eligible to be in For You recommendations" (seen below).

Elon Musk @elonmusk Starting April 15th, only verified accounts will be eligible to be in For You recommendations. The is the only realistic way to address advanced Al bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for same reason. 7:54 PM Mar 27, 2023 122.3M Views ● 23.6K Retweets 72.8K Quotes 212.9K Likes 5,312 Bookmarks

The move caused various Twitter users to comment on how easy it would be to identify and block Twitter Blue users on the For You page. Twitter[7] user @Eve6 posted a Twitter thread on March 27th, 2023, that contained a tweet reading, "It’s kinda awesome that he’s putting all the block on sight accounts under the same tab." The tweets in the thread gathered over 37,000 likes in one month (seen below, left). Also on March 27th, Twitter[8] user @JUNlPER posted a tweet that read, "people are calling the ‘for you’ tab the ‘blocking menu’," gathering over 28,000 likes on the thread in a similar timeframe (seen below, right).

eve6 @Eve6. Mar 27 Starting April 15th only white nationalists with 30 followers will be in For You recommendations eve6 @Eve6 Elon Musk @elonmusk 15m Starting April 15th, only verified accounts will be eligible to be in For You recommendations. The is the only realistic way to address advanced Al bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for same reason. 5,291 4,571 5,342 10:00 PM Mar 27, 2023 72.2K Views 19.8K ₁1.4M 218 Retweets 6 Quotes 3,733 Likes 7 Bookmarks 1.1M ↑ It's kinda awesome that he's putting all the block on sight accounts under the same tab ↑ PRZ PRZ pudding person @JUNIPER Mar 27 this man has got to be the worlds dumbest guy of all time. just completely ruining this website at every turn. it's genuinely impressive how bad he is at this Elon Musk @elonmusk. Mar 27 Starting April 15th, only verified accounts will be eligible to be in For You recommendations. The is the only realistic way to address advanced Al bot swarms taking over. It is otherwise a hopeless losing battle. Voting in polls will require verification for same reason. Show this thread 149 pudding person @JUNIPER 1,585 28K ₁1.1M 119 Retweets 5 Quotes 3,516 Likes 9 Bookmarks 企 the only brightside of this change is it will be infinitely easier to find blue checks to block as they will inevitably just thrust 95% of people you don't even follow on there now. people are calling the 'for you' tab the 'blocking menu’ 8:10 PM Mar 27, 2023 73.6K Views

On April 20th, 2023, Twitter then removed checkmarks from all its unsubscribed legacy verified accounts, with a few exceptions reportedly funded by Musk himself.

On April 21st, Mashable journalist and Twitter user @MattBinder posted a link to his article detailing his coverage of the #BlockTheBlue campaign,[4] gathering over 7,400 likes in a day (seen below).

Matt Binder @Matt Binder new from me: some of Twitter's most popular accounts are going full steam ahead with #BlockTheBlue, a campaign to block all users paying $8 to Elon Musk for a blue checkmark @dril, @Eve6, and @BlockTheBlue tell me why they block the blue: Dril and other Twitter power users begin campaign to 'Block the Blue' paid ch... After Elon Musk removed legacy verified users' checkmarks, Twitter's biggest users are blocking everyone who pays. 2:25 PM. Apr 21, 2023 1.3M Views 1,705 Retweets 309 Quotes 7,325 Likes 263 Bookmarks

The article notably contained the following anecdote from the creator of The Block List:

However, before the app was killed off, more than 10,000 users were able to get in 610,677,100 automated blocks on Twitter Blue subscribed accounts.

The piece also detailed various notable Twitter accounts that encouraged blocking users with blue checkmarks "on sight," since they could no longer be confused for legacy verified users.

On April 20th, 2023, Twitter[5] user @oneunderscore__ posted a tweet that read, "Now the checks really are block on command. Sorry to anybody who experimented with it, you are the baby and this is the bathwater," gathering over 6,300 likes in a day (seen below, left). Also on April 20th, Twitter[9] user @MalcolmNance posted a tweet that read, "WHOO HOO. MY BLUE CHECK IS GONE. 👍🏾👍🏾👍🏾 I will now block all blue checks in my TL," gathering over 4,000 likes in a day (seen below, right).

Ben Collins @oneunderscore___ Now the checks really are block on command. Sorry to anybody who experimented with it, you are the baby and this is the bathwater. 2:25 PM. Apr 20, 2023 580.1K Views 650 Retweets 90 Quotes 6,359 Likes 37 Bookmarks Malcolm Nance @MalcolmNance WHOO HOO. MY BLUE CHECK IS GONE. I will now block all blue checks in my TL. 4:43 PM Apr 20, 2023 112.7K Views 277 Retweets 25 Quotes 7 Bookmarks 4,551 Likes

Elon Buys Twitter Blue For Celebrities

On April 20th, 2023, various legacy verified accounts noted that they had been granted back their blue checks despite not buying Twitter Blue themselves. Shortly after, Elon Musk consequently admitted to paying for several users' checkmarks himself.

An April 20th tweet[10] by author Stephen King read, "My Twitter account says I’ve subscribed to Twitter Blue. I haven’t," to which Musk replied, "You’re welcome namaste 🙏." Both tweets gathered over 200,000 likes in three days (seen below, left). Also on April 20th, Elon Musk replied[11] to an article detailing various celebrities now "paying" for Twitter Blue saying, "I’m paying for a few personally," gathering over 9,000 likes in three days (seen below, right).

Stephen King ✔ @Stephen King Apr 20 My Twitter account says I've subscribed to Twitter Blue. I haven't. My Twitter account says I've given a phone number. I haven't. 16.9K Elon Musk @elonmusk 33.9K You're welcome namaste 6:42 PM Apr 20, 2023 16.2M Views 323.9K ₁50.4M 企 ←]: 7,368 Retweets 2,366 Quotes 207.7K Likes T(w)itter Daily News Source: 00 > • ต D LeBron James 35 Elon Musk @elonmusk Subscriber Verified account This account is verified because they are subscribed to Twitter Blue and verified their phone number. Learn more @TitterDaily Apr 20 221 I'm paying for a few personally 6:09 PM Apr 20, 2023 4.3M Views FAMOUS 1,511 IW Twitter says LeBron James and other celebs are paying for verificatio... LeBron and King say they didn't pay up. Family #IPROMISE Joined March 2009 ₁484.8K DRET BESCHOOL BOND FORMEL A PARTNERSHIP FORGED FROM GITALTY ... 929 Retweets 2,656 Quotes 9,814 Likes 325 Bookmarks Follow : :

On April 22nd, 2023, Musk added a blue checkmark to various users with over 1 million followers, including dril, Hasan Piker and the official Twitter for the Auschwitz Memorial.

Also on April 22nd, Twitter user dril had a blue checkmark added to his profile repeatedly, with the mark briefly being removed every time he changed his username (seen below, left).[12] That same day, Dril then noted that adding blue checks to accounts that did not pay for the service could be "false certification" and open Musk up to defamation lawsuits, gathering over 75,000 likes in two days (seen below, right).[13]

zach silberberg @zachsilberberg · 10h waiting to see when musk is gonna catch up with the newest name change the only good guy with the check mark @dril 1 writer director ceo "spider man goes to jail" account sold to Citibank as of 12/14/22, When the posts started getting bad t 119 5,032 zach silberberg @zachsilberberg. 10h there it is ₁203.2K : さん the only good guy with the check mark @dril さ Following ↑ Following : : slave to Woke @dril its ok he fired the people in charge of telling him its illegal derek @websitehomepage - 9h I plead epic trolling, your honor Overview ^ Under Section 43(a) of the Lanham Act, false endorsement occurs when a person's identity is connected with a product or service in such a way that consumers are likely to be misled about that person's sponsorship or approval of the product or service."[1] : ...

On April 23rd, 2023, the Twitter[14] account for the Auschwitz Memorial publicly announced that they also did not buy Twitter Blue but received a checkmark nonetheless (seen below).

Auschwitz Memorial @AuschwitzMuseum After two days our account got the blue tick back. It seems it has something to do with '1M+ followers' accounts changes made by Twitter. Yet, we seem obliged to clarify that the Memorial never subscribed and paid for the Twitter Blue as it might be implied. Auschwitz Memorial DAuschwitzMuseum Edytuj profil former German Nazi concentration & extermination camp Auschwitz. Official ccount. Also at Mastodon ( Dauschwitzmuse...), FB & IN Oświęcim, Polska Dołączył/a maj 2012 446 Obserwujesz 1502 683 Obserwujesz 12:35 PM. Apr 23, 2023 2.8M Views : it is verified be to Twitter Blu number. Lear 4,291 Retweets 259 Quotes 32.2K Likes 141 Bookmarks FO

Some users noted that not all accounts with over 1 million followers got their checkmark back, with Greta Thunberg being a notable example of a newly unverified large account.[15] Other users noted that Musk added paid checkmarks to dead celebrities, including Kobe Bryant,[16] Mac Miller,[17] and Norm Macdonald.[18]

Uju Anya @UjuAnya · Apr 23 Disgraced at how celebrities refused to pay for a blue check, Musk now put it back on legacy verified accounts with more than a million followers to pretend like the biggest accounts on the site are paying. Kobe Bryant did not subscribe to Twitter Blue y'all. Kobe Bryant is dead. Kobe Bryant ✪ @kobebryant @Granity Studios - CEO, Writer, Producer Joined January 2013 502 Following 14.6M Followers Tweets Replies Media Likes Kobe Bryant @k... 1/25/20 Continuing to move the game forward @King James Much Verified account 71 Follow This account is verified because they are subscribed to Twitter t 554 3,335 ... ₁317.6K Henry Gilbert @hEnereyG I also feel like slapping a blue check on a dead person's account is gross enough to sue over too Norm Macdonald Q 8:59 PM. Apr 22, 2023 2,520 Views Follow ●●● @normmacdonald This is my official twitter i like bananas. theyre yellow. Los Angeles Joined April 2009 772 Following 1.1M Followers :

Since Twitter's move to grant Twitter Blue status to certain accounts without their consent, various large accounts came forward to deny buying Twitter Blue, including Ron Perlman,[19] MIT,[20] Neil Gaiman,[21] Lil Nas X,[22] Trixie Mattel[23] and Matt Binder.[24]

On April 22nd, 2023, Twitter[25] user @paulswhtn posted a meme joking about the volume of celebrities denying buying Twitter Blue, gathering over 36,000 likes in two days (seen below).

Blue Checks Topping Replies

In late April 2023, Twitter began to prioritize users with Twitter Blue in replies to other tweets, typically resulting in all Twitter Blue users' replies being listed at the top of a tweet chain above unsubscribed users. Some Twitter users took this as an opportunity to block several Twitter Blue subscribers at once, given that they can now be collected and blocked in larger numbers under one thread.

On April 25th, 2023, Twitter[26] user @jakeshieldsajj posted a tweet that asked if people would support "public executions" for people that help "a child transition," despite the fact that gender-affirming surgery on minors is already illegal. The tweet contained replies from several Twitter Blue subscribers commenting "yes" to the proposal of public executions (seen below).

Jake Shields @jakeshieldsajj Would you support public executions of anyone who helps a child transition? This would include doctors, therapists, teachers, guidance counselors, etc 7:39 PM 4/25/23 77.2K Views 110 Retweets 70 Quotes 1,853 Likes 4 Bookmarks Jake Shields @jakeshieldsajj 3h Things are being pushed to such an extreme that the cure is likely going to be just as extreme 34 17 Anthony Gorman Yes 22 Buck @Isaac BBarfield 3h Yep graffanati19 27 Yes AJ McGregor @ajmcgregor85.3h Yes 12 234 BAYC1404 @bayc1404 3h 100 100 100 27 @bluetoblackat57.2h 221 5 1 @graffanati19.3h 11.6K 9 1,193 1,278 ايار ₁1,549 1,315 ↑ | 1,914

On April 26th, @jakeshieldsajj's post was then removed, purportedly by Twitter, which also went on to allegedly block screenshots of the interaction posted by other Twitter users and journalists. This was notably documented by Matt Binder[27] on April 26th, 2023 (seen below).

Matt Binder @MattBinder Twitter removed the Jake Shields tweet about public executions of doctors & teachers re: trans kids but Twitter also removed all screenshots reporting on it & pointing out all the blue checks agreeing Alejandra Caraballo @Esqueer_ ey @ellagirwin, does this count as citement? Because it sure feels like citement when all the replies are gleefully aying that trans people and their doctors hould be executed. This Tweet violated the Twitter Rules. Learn more 35 AM 4/26/23 24.8K Views 30 Retweets 710 Likes 12 Bookmarks 1:11 PM. Apr 26, 2023 222K Views 1,381 Retweets 101 Quotes 6,507 Likes 151 t 1,607 ♡5,464 jaubrey @jaubreyYT 1:30 AM 4/26/23 3.1M Views 4 OKUL What the f--- is happening man flf4N5Q21t 2,687 Retweets 733 Quotes 170 D Ø 112 Bookmarks : ₁428K ↑

Some users responded to the new system of Twitter Blue users rising to the top of replies by noting the ease of blocking them. Twitter[29] user @punished_cait posted one such tweet on April 23rd, gathering over 20,000 likes in three days (seen below, left). Various people commented on the supposed conservative and fascist nature of Twitter Blue users as denoted by the replies to @jakeshieldsajj's tweet. Twitter[28] user @real91toph posted an image of the Third Reich Nazi party with the caption, "When Twitter Blue Checks gather in a thread," gathering over 7,000 likes in a day (seen below, right).

cait @punished_cait me in the replies of every s----- tweet on here blocking blue checks bc he forced all their replies to the top and now it's just fish in a barrel 12:28 PM Apr 23, 2023 949.6K Views IMC's Prime Minister @real91toph When Twitter Blue Checks gather in a thread: The Ermache Join the DAWA 1:32 AM. Apr 26, 2023 124.8K Views 3 369 Retweets 8 Quotes 7,356 Likes 47 Bookmarks : Fight the Boycoff MM

Search Interest

External References

[1] Twitter – dril

[2] Twitter – CSA0905

[3] Twitter – SteveKB

[4]  Twitter – MattBinder

[5] Twitter – oneunderscore__

[6] Twitter – elonmusk

[7] Twitter – Eve6

[8] Twitter – JUNlPER

[9] Twitter – MalcolmNance

[10] Twitter – StephenKing

[11] Twitter – elonmusk

[12] Twitter – zachsilberberg

[13] Twitter – dril

[14] Twitter – AuschwitzMuseum

[15] Twitter – pookleblinky

[16] Twitter – UjuAnya

[17] Twitter – musicstruggles1

[18] Twitter – hEnereyG

[19] Twitter – perlmutations

[20] Twitter – MIT

[21] Twitter – neilhimself

[22] Twitter – LilNasX

[23] Twitter – trixiemattel

[24] Twitter – MattBinder

[25] Twitter – paulswhtn

[26] Twitter – jakeshieldsajj

[27] Twitter – MattBinder

[28] Twitter – real91toph

[29] Twitter – punished_cait

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Top Comments


in reply to downer

The thing is that the original point was that the checkmark was a verification tool to show that you were interactions and seeing the post of the real person behind the account, useful for famous people and corporations

But since other people began to get it (influencers, reporters, someone notable online, etc) it also began to be treated like a status symbol

Immediately after getting it Musk began to make it available for everyone who paid Twitter Blue but that lead to a bunch of fucks ups since at the end of the day he ignored that the original purpose was of verification, remember when it was changed there were a bunch of parody accounts to the point that some companies were affected by tweets of "verified" impersonators

In the end he ended up making a bunch of alt versions of the checkmark (like the gold one) which serves the same purpose and now the blue checkmark is basically worthless since now it only shows you paid for $8, not helped by how Musk is trying to add "value" to Twitter Blue (and the checkmark) by essentially removing stuff from the majority like polls, and only seeing Twitter Blue users on the "For You" tab


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