image form the avatar the last airbender netflix show with the caption NO ONE WANTS SEX IN OUR AVATAR SERIES,
No, it's not the next game of thrones Netflix, we don't want your fucking shit ideas- the story is about 12-16 year olds group of friends, give us that

Cancel "Avatar: The Last Airbender" Netflix Live-Action Adaptation Campaign

Part of a series on Avatar: The Last Airbender / The Legend of Korra. [View Related Entries]

Updated Aug 16, 2020 at 04:29AM EDT by andcallmeshirley.

Added Aug 14, 2020 at 11:23AM EDT by Matt.

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Overview

The Cancel Avatar: The Last Airbender Netflix Live-Action Adaptation Campaign is a fan-led backlash to news that the creators of Avatar: The Last Airbender exited the live-action Netflix adaptation over creative differences. According to creators Michael Dante DiMartino and Bryan Konietzko, Netflix planned on changing the tone of the series by aging the child characters up to include adult themes.

Background

On August 12th, 2020, Avatar: The Last Airbender co-creator Michael Dante DiMartino wrote "An open letter to Avatar: The Last Airbender fans" on his website.[1] In the post, he wrote that he and co-creator Bryan Konietzko left the project. He writes:

When Bryan and I signed on to the project in 2018, we were hired as executive producers and showrunners. In a joint announcement for the series, Netflix said that it was committed to honoring our vision for this retelling and to supporting us on creating the series. And we expressed how excited we were for the opportunity to be at the helm. Unfortunately, things did not go as we had hoped.

Look, things happen. Productions are challenging. Unforeseen events arise. Plans have to change. And when those things have happened at other points during my career, I try to be like an Air Nomad and adapt. I do my best to go with the flow, no matter what obstacle is put in my way. But even an Air Nomad knows when it鈥檚 time to cut their losses and move on.

That day, fellow creator Bryan Konietzko posted a similar statement on Instagram, [5] announcing his exit. He said, "When Netflix brought me on board to run this series alongside Mike two years ago, they made a very public promise to support our vision. Unfortunately, there was no follow-through on that promise."

The post received more than 135,000 likes in less than two days (shown below).



Developments

Netflix Response

In a statement, Netflix said:[3]

We have complete respect and admiration for Michael and Bryan and the story that they created in the Avatar animated series. Although they have chosen to depart the live action project, we are confident in the creative team and their adaptation.

FandomWire Report

On August 13th, the website FandomWire[4] published a series of anonymous reports stating that there were disagreements between Netflix and the creators regarding the casting, tone and budget of the series. In the article, they claimed to have spoken with several "sources at Netflix," though the names of the sources were not revealed. According to the reports, Netflix suggested auditioning white actors for the role against the creators' wishes. FandomWire also writes that Netflix wanted to creators "a darker, mature tone with more romance, sex, and blood."

Online Reaction

Following the release of the open letter, some began calling for the cancelation of the show. On August 12th, 2020, Twitter[2] user @talesofsuki started the hashtag "#CancelNetflixATLALiveAction" (shown below).


d @talesofsuki #CancelNetflixATLALiveAction!!! 10:39 AM 路 Aug 12, 2020 路 Twitter for iPhone

Some on Twitter began sharing the report from FanWire. Twitter[6] user @shirmhir tweeted a screenshot of the report with the caption, "NO ONE WANTS SEX IN OUR AVATAR SERIES, No, it's not the next game of thrones Netflix, we don't want your fucking shit ideas- the story is about 12-16 year olds group of friends, give us that #CancelNetflixATLALiveAction." The tweet received more than 7,600 likes and 2,100 retweets in less than 24 hours (shown below, left). Twitter[7] user @taeubaeful tweeted, "1. The original creators already left 2. They want to whitewash a show that doesn't have a single white character in it and is influenced by Asian culture and Inuits. 3. They are aging up KIDS to sexualize them. What a disgrace, we don't want it 馃挍 #CancelNetflixATLALiveAction." The tweet received more than 3,900 likes and 1,300 retweets in less than 24 hours (shown below, center).

Throughout the day, Twitter[8] user @SuperDuperAlan tweeted another screenshot from the FandomWire report. The tweet received more than 5,800 likes and 1,500 retweets in less than 24 hours (shown below, right).


HANNA STAN ACCOUNT @shirmhir NO ONE WANTS SEX IN OUR AVATAR SERIES, No, it's not the next game of thrones Netflix, we don't want your f------ s--- ideas- the story is about 12-16 year olds group of friends, give us that #CancelNetflixATLALiveAction The Overall Tone While budget and casting issues can usually find a middle ground, the biggest issue by far, was the fact that Netflix and the creators could not unify on a common overall tone for the show. Netflix currently wants to age up Aang, Zuko, Katara and Sokka. They also want to separate the live-action series from the animated one by creating a darker, mature tone with more romance, sex, and blood. DiMartino and Konietzko disagreed and remained adamant that the show remain aimed at kids. While the two creators did each release broad statements explaining their exit from the show. Netflix released a statement as well declaring that they will continue as planned: "We have complete respect and admiration for Michael and Bryan and the story that they created in the Avatar This website uses cookies to ensure you get the best experience on our website. Learn more Got it! 12:13 AM 路 Aug 14, 2020 路 Twitter for Android darshanie? @taeubaeful 1. The original creators already left 2. They want to whitewash a show that doesn't have a single white character in it and is influenced by Asian culture and Inuits. 3. They are aging up KIDS to sexualize them. What a disgrace, we don't want it #CancelNetflixATLALiveAction I offer you this wisdom, Only DELETING THIS Will bring peace. 2:32 AM 路 Aug 14, 2020 路 Twitter for Android > * J^(! @SuperDuperAlan W-- is this s---?? #CancelNetflixATLALiveAction The Diversity of Cast Aside from reigning in the budget, Netflix also wanted the ability to consider some white actors for the series. This was a non-starter for the creators, who were insistent that not a single white actor be on the series. 12:35 AM 路 Aug 14, 2020 路 Twitter for Android >

On Reddit, fans discussed and meme'd the controversy. On August 13th, Redditor MrBKainXTR shared an Instagram post by Michael Dante Dimartino announcing his exit in the /r/TheLastAirbender[9] subreddit. The post received more than 66,000 points (94% upvoted) and 7,40 comments in less than 24 hours. Redditor nillibrabu shared a Scarlett Johansson as meme in the /r/TheLastAirbender[10] subreddit, replacing all the characters with her, joking about the rumor that Netflix would whitewash the cast. The post received more than 49,000 points (90% upvoted) and 715 comments in less than 24 hours (shown below).

Scarlett Johansson Scarlett Johansson as Ozai Scarlett Johansson as Aang as Zuko Scarlett Johansson Scarlett Johansson as Uncle Iroh as Azula Scarlett Johansson Scarlett Johansson Scarlett Johansson as Sokka as Suki as Katara Scarlett Johansson Scarlett Johansson as Toph as Zhao


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Top Comments

Kommando_Kaijin
Kommando_Kaijin

This and similar occurrences of big corporations making a horrible adaption of a story that makes the original creators regret ever creating their franchise in the first place is probably one of my least favorite ways to kill a franchise.

As someone that wants to get into storytelling, I've already decided that if anyone ever offers me any sort of deal for using my stuff for anything, I'm going to maintain an extremely tight creative stranglehold to make sure that shitty "corporate thought it would be cool" decisions and ideas never get made. I'd rather live in obscurity than let some idiot ruin everything in an attempt to make it appeal to everyone. I just really don't like the idea of someone taking something I worked hard on and poured my soul into and have essentially made my legacy and them just warping it into a shitty, soulless generic prole-feed show that relies on edgy sex scenes and crappy romance for thrills and is related to the source material in name only.

Not trying to sound self-centered or anything, it's just that whenever I hear about stuff like this happening this is my first thought.

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