Esports Dress
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Overview
Esports Dress refers to the first dress made by Cranium Apparel for Esports teams advertised as a progressive step for female gamers.
Background
On March 2nd, 2019, Cranium Apparel[2] tweeted, "GET READY FEMALE GAMING COMMUNITY! 💁🏼♀️ESPORTS DRESS NOW AVAILABLE 👗Its high time that we do something for the female gamers who recieve so much backlash in the community! Stay Strong…We Respect You ❤️ Proudly supporting #WOMENINESPORTS Tag Every Female Gamer You Know💅🏻" (shown below). The tweet gained 326 retweets and 1,600 likes in four days.
Notable Developments
On March 3rd, Twitter user @Shadowfax asked in reply to Cranium Apparel's tweet "Were any females involved in the design/decision making of this?" to which Cranium answered "Unfortunately No" (shown below, left). Twitter user @Speirs_Official responded to the original tweet by saying "I think it looks pretty good! I’d rock one." Cranium then replied, "We will be happy to send you one! ! 😂 Maybe you could gift it to a gamer girl you know.. or your subs! Up to you! 😇" (shown below, right). Cranium's response was criticized for redirecting the person who wanted to wear the dress.
Finally, that same day, Cranium Apparel tweeted, "Due to a lot of criticism on our most recent addition to our store for female gamers, we want to ask all of you what would you like to see in the future for our women’s store! Please drop your ideas below! The dress may or may not be there!* #CraniumFam #Womeninesports" (shown below). The tweet garnered 28 retweets and 403 likes in three days,
Online Reaction
On March 2nd, 2019, @Lora_H123Gaming[3] tweeted, "Women: We just wanna be respected in the esports industry!
Cranium Apparel: We’ll make you a dress to go with that!" The tweet gained 28 retweets and 460 likes in four days (shown below, left). The next day, Twitter user @Perfexiaa[4] tweeted, "we're playing games, not going to cheer practice." The tweet accumulated 100 retweets and 2,660 likes in three days (shown below, right).
That day, @silencedrowns[5] pointed out a cleavage zipper that was soon after taken off the final design (shown below).[1]
On March 5th, YouTubers began uploading videos about the dress. BBC The Social gaming uploaded a video that received a few hundred views in a day (shown below, left). Ernesto Lopez Jr also uploaded a video that gained 9,500 views in a day (shown below, right).
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