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Keurig Boycott refers to an online campaign against the coffeemaker company Keurig after the brand withdrew advertisements from the Fox News show Hannity in response to host Sean Hannity's speculated that sexual misconduct allegations against Alabama district attorney Roy Moore could be politically motivated.
On November 11th, 2017, Keurig responded to a complaint from Twitter user @dtcav about their ads running during Hannity after Hannity defended Roy Moore from allegations that he had inappropriate sexual contact with a 14-year old when he was 32. Keurig stated that they worked with their media partner to have their ads stop running during the show (shown below).
After Keurig's tweet, conservatives responded by stating they would boycott Keurig products with the hashtag "#BoycottKeurig." Twitter user @pink_about_it used the hashtag in a tweet that gained over 1,100 retweets (shown below, left). Twitter user @trumpwrongworld tweeted that they were boycotting Keurig and the NFL following that organization's response to #TakeAKnee (shown below, right).
Additionally, conservatives on Twitter took videos of themselves destroying their Keurig machines. For example, user @ColumbiaBugle tossed his machine off a balcony, gaining 2,700 retweets (shown below, top). User @AngeloJohnGage parodied a scene from the film Office Space as he destroyed his Keurig machine with a hammer, gaining 6,600 retweets and 11,000 likes (shown below, bottom).
Keurig is going after
seanhannity</a> on orders from Media Matters. <br><br>You know what that means. <a href="https://twitter.com/hashtag/BoycottKeurig?src=hash&ref_src=twsrc%5Etfw">#BoycottKeurig</a> <a href="https://t.co/5unQjwqatK">pic.twitter.com/5unQjwqatK</a></p>— The Columbia Bugle (ColumbiaBugle) November 12, 2017
I pulled an "Office Space" with my Keurig… Would be a shame if everyone else joined me in the Keurig Smash Challenge #BoycottKeurig #IStandWithHannity #SundayMorning pic.twitter.com/yEADeRC006— Angelo John Gage (@AngeloJohnGage) November 12, 2017
"Trigger the Libs" Jokes
The boycott and videos conservatives took of themselves destroying their Keurig products led people on the left to joke about the events with Trigger the Libs jokes. Twitter user @UweBollocks joked that the entire protest was a result of people being angry with Keurig's stance against pedophilia (shown below, left). Twitter user @pattymo listed several ways conservatives intended to "own Sicko Libs," including smashing Keurig products and "vocally backing an accused child predator running for Senate," gaining over 370 retweets and 2,400 likes (shown below, right).
The boycott and its response was covered by The Daily Dot, USA Today, New York Times, and many more.
On November 13th, Twitter user @ErikWemple tweeted an excerpt of a memo Keurig CEO Bob Gamgort sent to Keurig employees regarding the business. In the memo, he mentioned that while it was customary to "pause" running ads with a program in a situation such as this, the decision to announce the pause on Twitter was outside of protocol (shown below).
 Twitter – @pink_about_it
 Twitter – @trumpwrongworld
 Twitter – @UweBollocks
 The Daily Dot – Sean Hannity fans ‘boycott’ Keurig after brand pulls ads over Roy Moore uproar
 USA Today – People are destroying their Keurigs in protest of company pulling ads from 'Hannity' show
 New York Times – Hannity Fans Destroy Keurig Coffee Makers After Company Pulls Advertising
 Twitter – @ErikWemple
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Immortal Scientist ☭
Nov 13, 2017 at 11:39AM EST
Nov 13, 2017 at 12:04PM EST
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