Overview

Lunchly Mold Controversy refers to the alleged discovery of moldy cheese in MrBeast, KSI and Logan Paul's food product Lunchly. YouTuber and TikTok creator Rosanna Pansino revealed the purported mold in a video posted in mid-October 2024, claiming that the "expiration date was still 2 months away." The Lunchly mold allegations sparked an array of memes and jokes online as various internet users were already perceiving the product as an unhealthy and "cash grab" food option targeted for kids.

Background

On October 19th, 2024, YouTuber and TikTok influencer Rosanna Pansino^[1] posted a video comparing the children's snack meals Lunchily and Lunchables. While opening one of Lunchly's meals, she discovered moldy cheese in the product, with Pansino claiming in the video's description that she "bought this Lunchly from the store months before its expiration date and put it into our own fridge within 20 minutes." The full video (seen below) amassed over 239,000 views and 18,000 likes in a day.

Pansino later posted a picture on X^[2] of the moldy cheese allegedly found in the Lunchly meal, captioning it, "I like my cheese moldy, bruh!" in reference to the I Like My Cheese Drippy, Bruh meme. The tweet amassed more than 21,000 likes and 1,100 reposts in a day.

As of October 21st, 2024, Lunchly and neither MrBeast, Logan Paul, nor KSI have commented on the mold allegations.

Online Reactions

Even before Rosanna Pansino's video on October 19th, 2024, showing the mold meal went viral, other netizens had been sharing videos and photos of Lunchly meals that purportedly contained moldy cheese since mid-October 2024.

For example, on October 15th, 2024, TikTok^[3] user @au38a posted a video showing green mold inside a Lunchly meal (seen below), which received more than 8 million plays and 788,000 likes in a week.

On October 11th, 2024, Redditor^[4] @thepixelbacon1 posted a photo of a Lunchly meal also showing signs of mold in the cheese (seen below), which received roughly 760 upvotes and 120 comments in a week.

The Lunchly mold allegations also sparked jokes and memes on social media. For example, on October 20th, X^[5] user @benjarminot commented on a picture of a Lunchly mold meal, writing, "The mold leads to violently throwing up which in turn leads to losing weight, curing obesity. Thank you, Mr Beast." The tweet (seen below) amassed more than 33,000 likes and 380 reposts in a few hours.

Various Examples

Search Interest

External References