MrBeast, KSI and Logan Paul showing off their Lunchly brand of Lunchables-inspired snacks.

DanTDM vs. MrBeast, KSI and Logan Paul's "Lunchly"

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Updated Sep 24, 2024 at 09:14AM EDT by sakshi.

Added Sep 18, 2024 at 09:42AM EDT by sakshi.

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Related Explainer: Why Are People Defending DanTDM Against Logan Paul And KSI? The Minecraft YouTuber's Criticism Of 'Lunchly' Explained

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About

DanTDM vs. MrBeast, KSI and Logan Paul's "Lunchly" refers to a Lunchables competitor launched by the three YouTubers in September 2024. The food product was launched on September 16th of that year, comprising of MrBeast's Feastables chocolates, Logan Paul and KSI's Prime Drinks and a variety of simple foods, similar to Lunchable snacks. The product launch received backlash from the wider YouTube community, as well as various internet users, with many perceiving it to be a "cash grab" for food that is ultimately unhealthy for children to consume. Notably marketing of sodium as "electrolytes" garnered the product much criticism online.

History

On September 16th, 2024, YouTubers and content creators MrBeast, KSI and Logan Paul jointly launched their Lunchables competitor "Lunchly," with a shared post on their Instagram[1] pages gathering over 1 million likes in a day.


LUNCHLY EPIC INGREDIENTS LUNCHLY PRIME LUNCHLY DHONI LUNCHLY THE PIZZA CONCHLY ΠΤΗΝΟΤ PRIME LUNCHLY "THE PIZZA LUNCHLY FEASTABLES PRIME LUNCHLY FIESTA NACHOS REAL 400, LUNCHLYO PRIME ATHONO LUNCHLY TURKEY STACK EMS ABLES LUNCHLY FEASTABLES mrbeast and 5 others mrbeast ✶ MEET THE ULTIMATE LUNCH EXPERIENCE... @lunchly 0 Featuring @drinkprime Hydration, @feastables Chocolate & THE PIZZA, TURKEY STACK 'EMS, or FIESTA NACHOS - you'll never have a boring lunch again The images shown are for illustration purposes only. Actual product may vary in size. 1d (Y chryst1anx A bag of almonds is cheaper and more nutritional than this dogshit 1d 4,396 likes Reply View replies (31) mattfall517 Seed oils and Chinese microplastics 1d 3,967 likes Reply View replies (11) arnavd459 Will You Ever Respond ToTheAllegations? 1d 7,436 likes Reply LUNCHLY ATHON LUNGU View renlies (181 от 1,159,184 likes 1 day ago : છે Σ Add a comment... Post

The trio also promoted their product on Instagram Live, featuring an appearance by "The Rizzler" Christian Joseph. A reupload[2] of the stream is shown below.


The product launch was discussed on Dexerto's X[3] account on September 16th, 2024, as well as DramaAlert's X[4] account on the same date, gathering over 24,000 and 33,000 likes, respectively, in two days.

Online Presence

Following the Lunchly launch in mid-September 2024, numerous social media users and content creators began posting about the new brand and reacting to the announcement. For example, on September 16th, 2024, X[5] user @nescartridges quoted the post writing, "'Variation of food'🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩🚩," and gathering over 100,000 likes in two days.


dille @nescartridges "Variation of food" Dexerto @Dexerto Sep 16 MrBeast, KSI, and Logan Paul are releasing ‘Lunchly', a Lunchables competitor It will feature Prime, Feastables chocolate, and a variation of food EPIC GREDIENTS LUNCHLY LUNCHLY TURKEY STACK 'EMS DPC TURKEY STACK TUS REAL LUNCHLY PRIME NET WT 2560 FIESTA NACHOS "THE PIZZA❞ FIESTA HACHOS 400 LUNCHLY PRIME • 5:59 PM Sep 16, 2024 3.1M Views EPIC "THE PIZZA REAL LUNCHLY

Lunchly also received some negative feedback from YouTubers upon launch, with gaming YouTuber[5] DanTDM writing, "What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better."

The post gathered over 400,000 likes and responses in two days from other YouTubers, many who agreed with his sentiment.


DANTDM @dantdm What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better. Dexerto @Dexerto Sep 16 MrBeast, KSI, and Logan Paul are releasing ‘Lunchly', a Lunchables competitor It will feature Prime, Feastables chocolate, and a variation of food EPIC GREDIENTS LUNCHLY LUNCHLY TURKEY STACK 'EMS FIESTA NACHOS O FIESTA NACHOS LUNCHL PRIME 5:37 PM ⚫ Sep 16, 2024 25.2M Views EPIC TURKEY STACK TMS LUNCHLY PRIME NEW 25 "THE PIZZA❞ EPIC "THE PIZZA LUNCHLY

D Squiddy @iBallisticSquid - Sep 16 Why not teach kids healthy eating habits, they're comparing their product to lunchables, which in itself is highly processed crap. None of them are passionate about health towards fans, only their wallets. So disappointing 124 47K aaron 17 960 Il 1.4M @sovereignofkent • Sep 16 ... it's a wildly terrible meal too a drink with basically zero nutrients other than electrolytes a kid shouldn't need if they have a balanced diet, a chocolate bar, which I don't need to explain, and a tiny morsel of actual food that's got nothing in it 47 17128 11K Der3_Al3arab @Der3_Al3arab ⚫ Sep 16 Selling energy drinks to kids is crazy 34 1712 Ilil 740K 3.2K lil 309K ...

Logan Paul, KSI and MrBeast's Response

On September 16th, 2024, KSI quoted[6] DanTDM's post with a photo of his YouTooz toy, a collectible similar to Funko Pops. The post was captioned, "Looks like crap to me 👍🏾," and gathered over 21,000 likes in two days. He was ratioed in a reply by X user @TheMasterBucks, who pointed out that KSI had a YouTooz figurine as well.

The Community Note later added to the post read, "Not only has KSI worked with them before, the CEO of Youtooz, Austin Long, got his start by managing the Sidemen and was an executive producer on their YouTube Red show."


ksi @KSI Looks like crap to me TH TUBE HEROES 8+ See back A WARNIN CHOKING HAZARD-Small par Not for children under 3 years. TDM. TDM GAMING 8+ A WARNING: CHOKING HAZARD-Small parts Not for children under 3 years. ACAUTION TOM TDM DANTDM @dantdm Sep 16 What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? Show more 6:54 PM Sep 17, 2024 13.2M Views JAKE BUCKLEY @TheMasterBucks • 15h With all do respect bro..... You have a YouTooz too YOU TOOZ thuamaas EST2013- #0 YOU TOOZ COLLECTIBLES 47 KSI VINYL FIGURE SIDEMEN COLLECTION 1182 45K Ill 787K ksi @KSI • 14h I'm not the one complaining and crying on twitter though?!?!?!? You missed the point. 439 169 Show replies 6.4K 759K

On September 17th, Logan Paul[7] quoted DanTDM, writing that Lunchables have been found to contain lead and that Lunchly's are indeed a healthier alternative. The Community Note on the post cited that the "The Ice Pop PRIME Hydration found in the Turkey Stack ‘ems also has reports of lead contamination from the ERC." The post gathered over 9,000 likes and 7,000 quote tweets in one day.


Mav Logan Paul @LoganPaul I'll tell you what happened to YouTubers We spent our lives creating content and building our brands Now we want to build businesses You don't say anything when Lunchables faces bans for allegedly containing LEAD but when we create a better version, you're upset? Then don't eat it DANTDM @dantdm Sep 16 What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? ... Show more 1:32 PM⚫ Sep 17, 2024 20.7M Views

Also on September 17th, 2024, MrBeast[8] responded to a DramaAlert post covering the backlash, writing, "Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better for you alternative to it."


#Drama Alert DramaAlert @DramaAlert • Sep 16 YouTubers are NOT happy with MrBeast, KSI, and Logan Paul's new product. !! Drama Alert LUNCHLY LUNCHLY DANTOM O @dantdm What happened to YouTubers man.. I can't not say anything anymore. This is selling stuff for the sake of making money, simple. How does this benefit their fans? This is selling crap to kids who don't know better than to trust the people who are selling it to them. Do better. JoJoJosiah ❤ @JoJoJosiah They always promote it like "ITS HEALTHY" too... Lol Squiddy ❤ @iBallisticSquid Why not teach kids healthy eating habits, they're comparing their product to lunchables, which in itself is highly processed crap. None of them are passionate about health towards fans, only their wallets. So disappointing Plainrock124 ❤ @plainrocktweets Scammers + child labor childhood. obesity (maybe bullying too) 862 t 1.2K 34K MrBeast @MrBeast lil 4.3M Subscribe Lunchables sells hundreds of millions of units and countless people eat it. Our goal is to give people a better for you alternative to it. Our turkey meal for example is 80 less calories, 60% less sugar, more electrolytes, we use real cheese they use "cheese product" (they can't call it cheese), higher quality meat, etc. Obviously eating fresh chicken and broccoli is healthier but if someone is going to eat a premade meal like this (which millions of people do thru lunchables) then I think giving them a higher quality version at roughly the same price is a net good imo and why we launched Lunchly. Also as we get economies of scale and can get things cheaper we will be only improving the product more and more 5:58 PM ⚫ Sep 17, 2024 5.5M Views

Additional Reactions

Many internet users posted memes and replies celebrating Dan "The Diamond Minecart" for criticizing MrBeast, KSI and Logan Paul, with X[9] user @rockyskrimbles calling him "YouTube Jesus," and X[10] user @sodasux_ pointing out that Logan Paul's privacy policy says, "'if you eat this you can't sue us.'"


soda @sodasux your privacy policy says "if you eat this you cant sue us" and you want to talk about lead in lunchables Imfaoo ECTION 21-CLASS ACTION WAIVER OU AGREE THAT ANY CLAIM YOU MAY HAVE AGAINST LUNCHLY™ SHALL BE BROUGHT INDIVIDUALLY HROUGH ARBITRATION CONDUCTED PURSUANT TO SECTION 20 AND YOU SHALL NOT JOIN ANY ACTION WITH CLAIMS OF ANY OTHER PERSON OR ENTITY OR BRING, JOIN, OR PARTICIPATE IN A CLASS ACTION SU GAINST LUNCHLY™. Logan Paul @LoganPaul • 20h I'll tell you what happened to YouTubers We spent our lives creating content and building our brands Now we want to build businesses... Show more • 4:10 PM ⚫ Sep 17, 2024 663.4K Views

DanTDM's interactions with the YouTube trio were also reposted to the subreddit /r/YouTube[11] by Redditor /u/-Appleaday-, where it gathered over 7,000 upvotes in a day.

YouTubers Arto[12] and MorePegasus[13] posted videos recounting the drama on September 17th, 2024, gathering over 200,000 and 600,000 views, respectively, in less than a day.



Also on September 17th, TikToker @goojiepooj posted a video going over many of the claims and marketing material released amid Lunchly's launch, refuting and pointing out issues she had with them. The TikTok received over 993,000 views and 93,000 likes in two days.

@goojiepooj MrBeast Logan Paul and KSI launch Lunchly a knock off lunchable company. #lunchly #lunchable #mrbeast #ksi #loganpaul ♬ original sound – gooj


Search Interest

External References

[1] Instagram – Shared Post

[2] X – ksinews_

[3] X – Dexerto

[4]  X – DramaAlert

[5] X – nescartridges

[6] X – KSI

[7] X – LoganPaul

[8] X – MrBeast

[9] X – rockyskrimbles

[10] X – sodasux_

[11] Reddit – YouTube

[12] YouTube – Arto

[13] YouTube – MorePegasus

Recent Videos

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Recent Images 16 total


Top Comments

DavidM
DavidM

I mean, selling stuff for profit is … well… kind of how you make money, the problem here inst that in on itself, the problem is the same problem as PRIME,Mrbeast buger and feastables: targeted primarily at kids who will just gargle up anything with their favorite character on it, problably more expensive than similar products while offering either less benefits , lesser quality or less of the same product… or it just being THE SAME PRODUCT coughcoughpokimainecoughcough as a brand store product just remarketed and more expensive.

Doesnt help this is mr.beast doing a collab with logan of all fucking people.

+17

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