About

I Like My Cheese Drippy, Bruh is a quote spoken by Logan Paul in a video featuring himself, KSI and MrBeast comparing their product Lunchly to its competitor Lunchables. In the video, Paul dips a mini nacho from the Lunchly nachos into the product's cheese sauce while dipping a Lunchables nacho into the Lunchables cheese sauce, then comments on the Lunchly cheese's "drip," saying, "I like my cheese drippy, bruh." The video was posted to social media, including YouTube, in mid-September 2024 and became the subject of memes later that month on sites including YouTube and TikTok, including edits of the video that use AI to replace Paul with a character.

Origin

On September 17th, 2024, Logan Paul uploaded an advertisement for his collaborative children's lunch product Lunchly, made with KSI and MrBeast, to TikTok,^[1] with KSI posting it on YouTube^[2] the next day. The video compares Lunchly to Lunchables products. Around the 00:53 seconds mark, Logan Paul exclaims, "I like my cheese drippy, bruh," after dipping both a Lunchables nacho and a Lunchly nacho into their respective cheese sauces.

The video first became the subject of memes later that month. The earliest known meme to use the video was posted by TikToker^[3] @babysabuk on September 28th, 2024, in which they repeat Paul's line several times sped-up, followed by the "get out" meme sound effect, garnering over 14 million views in about two weeks.

Spread

The scene continued to inspire memes throughout late September and October 2024, including edits.

On September 29th, 2024, YouTuber^[4] 10 Hour Everything posted a video repeating the scene for 10 hours, garnering over 26,000 views in two weeks. On October 5th, TikToker^[5] @brandonsoto310 posted a video of the "top 10 Lunchly moments," ranking "I like my cheese drippy, bruh" first, garnering over 2.1 million views in three days.

On October 6th, TikToker^[6] @contentedbeeff posted a video in which he eats a Lunchly while watching the Talk Tuah podcast, saying the phrase as he watches, garnering over 11 million views in two days.

On October 7th, TikToker^[7] @xslappity posted a video in which they've used AI to replace Paul with Peter Griffin, garnering over 1.9 million views in a day. The same TikToker^[8][9] posted numerous similar edits over the following hours, including versions featuring Haliey Welch, aka the hawk tuah girl and Goofy, the latter garnering over 700,000 views in under 24 hours.

Various Examples

Search Interest

External References