This meme started when Jason Valdez became famous for updating his facebook while in the middle of a shootout with a hostage. His facebook was public, so anyone could go on. On a specific post, a bunch of people mentioned pineapple. It was used more and more, until, Master Pineapple was born. Master Pineapple is the religious leader of a unique sect of Christian-Buddhist-Atheism. It's followers read daily from the Book of Dole. There are 5 vice Pineapples, who work directly below his fruity wholesomeness, and preach the good word. They are: Laura, Chris, Michael, Martin, & Grant. They can be found on the post as they are mentioned several times. There is currently around 13,000 comments on this post, but the number is still rapidly increasing.

The post can be found at:
http://www.facebook.com/permalink.php?story_fbid=234467993239727&id=100000295855161&notif_t=feed_comment_reply