Overview

Vita Coco Piss Jar refers to a viral Twitter exchange between Mixed Martial Arts fighter Tony Posnanski and the verified Twitter account for the Vita Coco coconut water beverage brand. The exchange ended with Posnanski joking that he would rather consume urine than coconut water to which Vita Coco replied with a photograph of an employee holding a jar presumably containing urine with the implication that they would be sending the jar to Posnanski.

Background

On May 15th, 2019, Posnanski tweeted^[1] a series of unpopular opinions that included "Coconut water is disgusting. Even if it is from a baby coconut." Countering Posnanski's point, Vita Coco responded, "Unpopular Opinion: there is such a thing as too many eggs." The tweet may refer to Posnanski's Twitter profile that reads, "Owner of an all you can eat egg restaurant."

After a series of insults, Posnanski said, "Fuck that. Save that nasty shit for someone else. I would rather drink your social media person piss than coconut water." Vita Coco responded with a photograph of a woman who is presumably their social media director in a bathroom stall and holding a jar of yellow liquid. They captioned the picture "Address?" This final tweet received more than 2,000 retweets and 19,000 likes in 24 hours (shown below).^[2]

Developments

Posnanski's Response

Following the post, Posnanski published a series of screenshots of the tweet,^[2] adding the caption "The social media director for Vita Coco coconut water pissed in a jug to send to me to own me. W…T…F." The tweet received more than 2,000 retweets and 11,000 likes in 24 hours (shown below).

Media Coverage

Later that day, news outlet HuffPost^[3] confirmed with Vita Coco that the liquid in the jar was, in fact, urine. They posted a private direct message with the account and the HuffPost writer.

Several other media outlets covered the exchange, including Mashable, ^[4] Vox,^[5] The Takeout,^[6] Fox News,^[7] New York^[8] and more.

Search Interest

External References