Volodymyr Zelenskyy and Olena Zelenska's Vogue Photoshoot images from the magazine shoot.

Volodymyr Zelenskyy and Olena Zelenska's Vogue Photoshoot

Part of a series on Volodymyr Zelenskyy. [View Related Entries]

Updated Jul 28, 2022 at 01:05PM EDT by Zach.

Added Jul 27, 2022 at 06:03PM EDT by Brandon.

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Volodymyr Zelenskyy and Olena Zelenska's Vogue Photoshoot is a photography series that was done by Vogue magazine in late July 2022 in Ukraine, which featured images of Ukrainian President Volodymyr Zelenskyy and his wife Olena Zelenska (the First Lady) while talking about her role in the war and how it's affected her. After the photos were released alongside the article, the photoshoot sparked controversy among some who felt it was ostentatious or inappropriate given the context of the ongoing 2022 Russian Invasion of Ukraine while others defended them. Several of the pictures were also used as exploitables in memes shortly after.


On July 26th, 2022, a Vogue article and photoshoot were uploaded with the theme focused on Ukraine's First Lady and Volodymyr Zelenskyy's wife, Olena Zelenska, and how she had been affected and decided to impact the Russia-Ukraine War. As part of the article, there were multiple photos taken of the couple, with one scene being at the site of combat wreckage and people dressed as soldiers posed for a picture. Vogue tweeted[5] the magazine cover featuring Zelenska on July 26th, receiving over 2,500 likes, 520 retweets and 570 quote retweets in 28 hours (seen below).

VOGUE Vogue Magazine @voguemagazine. Follow "We have no doubt we will prevail." As the war in Ukraine enters a critical new phase, the country's First Lady, Olena Zelenska, has become a key player -a frontline diplomat and the face of her nation's emotional toll. vogue.cm/TDDQGWX VOGUE PORTRAIT OF BRAVERY UKRAINE'S FIRST LADY OLENA ZELENSKA

The images were particularly singled out as major takeaways from the article, with the most viral photo being of Zelenskyy and his wife Olena sitting together embracing each other, as shared by Twitter[1] user @ThisIsMax on July 26th, receiving over 100 likes in 27 hours (shown below).


Online Reaction

Almost immediately after Vogue released the images on July 26th, 2022, people began to react to them on social media, with many appearing upset by the photoshoot. Due to Zelenskyy's wide media approach, he recently was a guest on Piers Morgan's program, leading to the Twitter account @TurnOffYourTvN1[2] to create a meme in which Zelenskyy was photoshopped embracing Piers Morgan, who is shirtless and wearing a Burger King necklace, instead of his wife, gaining over 200 likes in one day (shown below).

That same day, behind-the-scenes footage of the photoshoot was also released. The BTS footage showed how the shots were taken and depicted Zelenskyy laughing and talking back and forth with the Vogue crew. The Twitter account @Levi_godman[3] tweeted the footage while adding text showing his disapproval of Zelenskyy's decision to have a Vogue photoshoot, which was liked over 25,000 times and watched over 1.5 million times in less than 24 hours (shown below).

Another photo of Zelenskyy and his wife sitting down apart from each other but with their hands touching was used as part of a Fake News Headline meme with different captions about the Vogue photoshoot being added, such as the example tweeted by Twitter user @nicktothecore74[4] on July 27th, 2022, which accumulated over 40 likes in 24 hours (shown below).

CHARIT 20 Stey $1$ $ GA A War So Severe That President Zelensky Has Time To Do Vogue Shoot With His Wife

Various Reactions

VOGUE SUBSCRIBE →>> @johnhackerla VOGUE RAN OLD ES Nothing says wartime like a good Vogue fashion shoot. 5 VOGUE Why did we send $54 billion to Ukraine, so Zelensky & his wife could pose for Vogue? You're at war & you've got time for photo shoots? = VOGUE SUBSCRIBE →→

Search Interest

External References

[1] Twitter – @ThisIsMax

[2] Twitter – @TurnOffYourTv1

[3] Twitter – @Levi_godman

[4] Twitter – NickToTheCore74

[5] Twitter – @voguemagazine

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Top Comments


I think this would have gone over better if the photos were dry and professional, instead of posing like they were promos for a new season of The Sopranos.

Here's a photo of Charles De Gaulle while he was in exile in the UK in 1941, during the occupation of his country.

It's extremely matter-of-fact. He's simply sitting at a radio, holding a slip of paper in his hand. The only dramatic element is the low camera angle, making him appear slightly larger than life. This photo shows De Gaulle putting on a strong face and doing his duties abroad, not posing like a supermodel for a fashion magazine.

Compare this to Zelenskyy's photos, where he seems to be doing everything but his stately duties. Him canoodling his wife isn't going to inspire anyone to keep up the fight, it just makes him look like an elitist asshole who poses for… well… for fashion magazines.

And that's all Vogue's fault.

If you're photographing a head of state during wartime, don't have them dress casually, don't have them pose, and please, for the love of god, DON'T make them look lazy.

Take their picture in their best suit, posed professionally, and if at all possible, performing some kind of important duty.


Damn, it's almost like a big part of a politician's job is to be in the public eye and be visible to an international crowd or something.

Politics in wartime is about maintaining morale and securing foreign aid. What, you want him to be on the front lines shooting Russians like very other soldier? You really think that's the best use of his time?

If so, you're a fucking moron.


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