Vogue Challenge

Vogue Challenge

Part of a series on Black Lives Matter. [View Related Entries]

Updated Jun 15, 2020 at 10:52AM EDT by Matt.

Added Jun 13, 2020 at 12:43PM EDT by Sophie.

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About

Vogue Challenge refers to the viral trend of creating Vogue Magazine cover edits. Though magazine cover edits have been around for decades, in June 2020, following the George Floyd Protests, many Twitter users and TikTokers began editing themselves into Vogue covers to raise awareness of the lack of diverse models featured in Vogue.

Origin

On April 20th, 2020, TikToker @primomatthew uploaded one of the earliest TikTok Vogue cover edits and gained 130 likes in two months (shown below).


https://www.tiktok.com/embed/v2/6817793211105398022

On June 2nd, Twitter user @capricornbbyy1[2] edited herself into a Vogue cover using the hashtags #BLM and #BlackLivesMatter (shown below). The post garnered over 460 likes in 11 days.


SALMΛ@ @capricornbbyy1 Click for a suprise, edit by me #BlackLivesMatter #BLM VOGUE Salma Noor Being black is not a crime 7:49 AM - Jun 2, 2020 - Twitter for iPhone

Spread

On June 8th, 2020, following the popularity in #VogueChallenge on Twitter, Twitter user @capricornbbyy1[3] claimed to have inspired the challenge in a post saying, "I created the vogue challenge a week ago and didn’t get credit so here is a new one🤷🏿‍♀️ #VogueChallenge" (shown below, left). The tweet accumulated over 39,200 likes and 11,600 retweets in five days. Many Twitter users commented on the post saying that she didn't create the trend and that it was a trend earlier on TikTok (but didn't relate to the BLM movement).On June 10th, Twitter user @Ohwaawaa[4] posted a series of Essence magazine cover edits with the caption, "Switched it up and did one with a Black owned magazine company. I’ve always wanted to be on the cover of Essence before any Vogue cover. #EssenceChallenge" (shown below, right). The tweet gained over 7,000 likes and 2,600 retweets in three days. According to AP News,[7] Anna Wintour of Vogue magazine apologized in an email the racially related mistakes she made at Vogue.


SALMA @capricornbbyy1 I created the vogue challenge a week ago and didn't get credit so here is a new one #VogueChallenge VOGNE 7:45 PM · Jun 8, 2020 · Twitter for iPhone IsYourMelaninOnFleek @Ohwaawaa Switched it up and did one with a Black owned magazine company. I've always wanted to be on the cover of Essence before any Vogue cover. #EssenceChallenge ESSENCE ESSENCE 5:59 PM Jun 10, 2020 from Brooklyn, NY · Twitter for iPhone

That same day, TikToker @itssalmanoor continued to defend her claim of starting the Vogue Challenge in a video that garnered over 74,000 likes in three days (shown below, left). TikToker @chrisellelim uploaded a Vogue Challenge video and received over 438,500 likes in three days (shown below, right).


https://www.tiktok.com/embed/v2/6836461773680315654
https://www.tiktok.com/embed/v2/6836522960816311558

On June 10th, Twitter user @Zolwia[5] tweeted about the challenge saying that "This hashtag is supposed to uplift those voices. I kno a lot of you didn’t mean to cause harm It’s important that we understand the origin of hashtags so we don’t accidentally co-opt another space" (shown below, left). The tweet received over 1,900 likes and 510 retweets in thee days. The next day, drag queen and Twitter user @SheaCoulee[6] tweeted a #voguechallenge photo and accumulated over 49,100 likes and 6,400 retweets in two days (shown below, right). StayHipp[1] published an article on the trend.


Charlot Kristensen @Zolwia - Jun 10 Hey everyone please don't treat the #VogueChallenge as an art challenge. It was started because vogue don't hire enough black models and photographers. This hashtag is supposed to uplift those voices. I kno a lot of you didn't mean to cause harm Charlot Kristensen @Zolwia It's important that we understand the origin of hashtags so we don't accidentally co-opt another space. Right now a lot of the art being posted is sadly glorifying Vogue when we should be critical of them right now. 4:45 PM · Jun 10, 2020 · Twitter for iPad Shea Couleé @SheaCoulee Since we're doing the Vogue challenge: VOGUE 1:32 PM · Jun 11, 2020 · Twitter for iPhone

That day, Twitter[8] user @celinebyslimane tweeted, "reminder: #VogueChallenge is not an art challenge but a trend to uplift and amplify black creatives voices' in response to Anna Wintour's 'hasn't found enough ways to elevate and give space to black creators' statement despite being Vogue US editor in chief for three decades." The tweet received more than 18,000 likes and 7,500 retweets in less than one week (shown below).


hedi @celinebyslimane reminder: #VogueChallenge is not an art challenge but a trend to uplift and amplify black creatives voices' in response to Anna Wintour's "hasn't found enough ways to elevate and give space to black creators" statement despite being Vogue US editor in chief for three decades. NOG'E VOGUE SACRED GARDEA and That•Fly•ReBel 3:40 PM · Jun 10, 2020 · Twitter for Android >

Various Examples


VOGUE Black Lives Matter I AM A STYLE ICON PERCULIAR MEDIA STUDIOZ THEBOGUE L You shine fo When you have true faith, the power of faith will become a reality @chuuzus Guys Let's get that ESSENCE challenge up and running! since the owner of Vogue isn't hiring black people! #EssenceChallenge ES ICE ESSENCE THE HAIR ISSUE TRACEE ELLIS ROSS THE OUEEN OF NATURAL CHIC MAUTY. TEXTUA SELF-LOVE PANTHE Chadırick Boseman AND THE CAST TAKE US WOM ENJONY OL BLACK 6:25 PM - Jun 10, 2020 - Twitter for iPhone Fufu @TheKingFufu how about vogue . but we shoot it in my moms basement #voguechallenge QUF VOGUE Madalyn Roseberry and 2 others 2:29 PM · Jun 12, 2020 · Twitter for iPad Kabutha Kago @muthamakey Dear #VogueChallenge, I hope this Finds you well. With Love, Kenya. VOGUE 5:31 AM - Jun 11, 2020 · Twitter for Android You are the mason! CAORE

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