wear orange and an american flag written an orange

Wear Orange

Part of a series on Gun Control Debate. [View Related Entries]

Updated Jun 05, 2020 at 01:26PM EDT by Matt.

Added Jun 05, 2020 at 12:51PM EDT by Matt.

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Overview

Wear Orange is an awareness campaign for National Gun Violence Awareness Day, which is held on the first Friday in June. Started by Everytown for Gun Safety, the campaign honors the memory of 15-year-old Hadiya Pendleton who was shot and killed in Chicago in 2013. Pendleton's friends wore orange, her favorite color, to commemorate her.

Background

On January 29th, 2013, Hadiya Pendleton, a 15-year-old black girl, was shot and killed in Chicago, Illinois. Her death occurred one week after performing at events for President Barack Obama’s second inauguration.[1]

Four years later, on May 5th, 2017, the New York Times[2] published "The Color of Protest," a report about the "Wear Orange" campaign, which asks people to dress in orange clothes on National Gun Violence Awareness Day. They wrote:

The nonprofit organization Everytown for Gun Safety had invited a mix of celebrities, designers and survivors of gun violence to a dinner for the start of its 2017 Wear Orange campaign, which encourages people to don the bold hue for National Gun Violence Awareness Day on June 2.

On June 1st, 2017, Instagram [7] account for Moms Demand Action posted about the campaign. They wrote, "In @TimesSquareNYC, and across the nation, we will be seen and our voices will be heard tomorrow on National Gun Violence Awareness Day. Join us!" The post received more than 280 likes in less than four years (shown below).


momsdemand • Follow ... ORANGE DEMANDS TO BE SEEN. WE DEMAND TO SEE CHANGE. momsdemand In @TimesSquareNYC, and across the nation, we will be seen and our voices will be heard tomorrow on National Gun Viac Viaco Violence Awareness Day. Join us! #WearOrange tatien A BERN 157w WEAR E WE CAN END GUN VIOLENCE. ORANGE JUNE 2N0 281 likes WARAER JUNE 1, 2017 viac Viaco Ply tatien Add a comment... Post

Developments

Celebrity Response

Over the next few years, numerous celebrities participated in the campaign. On June 7th, 2019, President Barack Obama tweets, [3] "Last week, it was Virginia Beach. But day after day and year after year, too many families and communities are shattered by senseless gun violence. We can't get numb to this. On National Gun Violence Awareness Day, pledge to speak out, #WearOrange -- and vote -- to protect lives." The tweet received more than 171,000 likes and 33,000 retweets in less than one year (shown below, left). Lin-Manuel Miranda tweeted,[4] "#WearOrange because the gun violence epidemic must stop. Donate or volunteer @AMarch4OurLives, @Everytown @MomsDemand and work towards a safer world." The tweet received more than 7,100 likes and 1,200 retweets in less than one year (shown below, center). Senator Kamala Harris tweeted,[5] Today, and every day we honor the victims of gun violence and fight for a future free from these tragedies. #WearOrange." The tweet received more than 3,200 likes and 825 retweets in less than 24 hours (shown below, right).


Barack Obama @BarackObama Last week, it was Virginia Beach. But day after day and year after year, too many families and communities are shattered by senseless gun violence. We can't get numb to this. On National Gun Violence Awareness Day, pledge to speak out, #WearOrange- and vote - to protect lives. 7:27 AM · Jun 7, 2019 · Twitter for iPhone Lin-Manuel Miranda @Lin_Manuel #WearOrange because the gun violence epidemic must stop. Donate or volunteer @AMarch4OurLives, @Everytown @MomsDemand and work towards a safer world. Text ORANGE to 644-33 to find an event near you. 10:08 AM · Jun 7, 2019 · Twitter for iPhone Kamala Harris @KamalaHarris Today, and every day we honor the victims of gun violence and fight for a future free from these tragedies. #WearOrange end gun violence wearorange.org Everytown and 2 others 10:32 AM · Jun 7, 2019 · Twitter Web Client >

Online Reaction

On June 5th, 2020, Moms Demand Action for Gun Sense in America posted about the campaign on Facebook. [6] They wrote, "When Hadiya's friends launched Project Orange Tree to honor her life and raise awareness about gun violence in their community, they asked all of us to #WearOrange to honor Hadiya and the hundreds of people in the United States killed and wounded by gun violence every day. National Gun Violence Awareness Day is Friday June 5th, which honors Hadiya's birthday on June 2nd." The post received more than 715 reactions and 150 shares in less than 24 hours (shown below).


Moms Demand Action for Gun Sense *** MOMS in America Like This Page - 3 hrs · 0 Today is National Gun Violence Awareness Day, and we're kicking it off with these words from Nate and Cleopatra Pendleton, the parents of Hadiya Pendleton and founders of Hadiya's Promise: "Seven years ago - and less than a week after performing at President Obama's second inauguration – our 15-year-old daughter Hadiya was shot and killed. Her death left us – and her friends – devastated. We are devastated anew as we fight yet again to end the centuries-old systems of white supremacy that define our country and lead to the countless ways Black people in the United States are disproportionately impacted by violence. When Hadiya's friends launched Project Orange Tree to honor her life and raise awareness about gun violence in their community, they asked all of us to #WearOrange to honor Hadiya and the hundreds of people in the United States killed and wounded by gun violence every day. National Gun Violence Awareness Day is Friday June 5th, which honors Hadiya's birthday on June 2nd. We will host activities in observation throughout the entire weekend – Wear Orange Weekend – when we honor all victims and survivors of gun violence. This year, we will make it clear not only that America's gun violence crisis needs to end, but also that we must all come together and fight against the deadly mix of guns, white supremacy, and racism that persists in our country." YA 本本 O 717 13 Comments 157 Shares HADI ENDLE

Search Interest

External References

[1] Wikipedia – Murder of Hadiya Pendleton

[2] The New York Times – The Color of Protest

[3] Twitter – @BarackObama's Tweet

[4] Twitter – @Lin_Manuel's Tweet

[5] Twitter – @KamalaHarris's Tweet

[6] Facebook – @MomsDemandAction's Post

[7] Instagram – @momsdemand

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