About

Fundilymundily refers to a term that was used by Jim Murphy, former Scottish Labour leader who mistakenly worded fundimently wrong during the BBC Scottish Leaders Debate ahead of the 2015 United Kingdom general election when arguing with First Minister of Scotland Nicola Sturgeon when Labour ruled out going into a coalition government with the Scottish National Party (SNP).

Origin

Ahead of the 2015 United Kingdom general election, the BBC held a Scottish Leaders debate to determine who the public may support in the forthcoming election.

At this point, the Scottish National Party (SNP) were heavily increasing in polls and were expected to gain a majority of seats in Scotland at the expense of Labour.

During the leaders debate, then Scottish Labour leader Jim Murphy had clashed heavily with the SNP leader and First Minister of Scotland Nicola Sturgeon who the former claimed that the SNP sidied with the Conservatives to prevent a Labour budget from getting through in the Scottish Parliament when Labour were in power from 1999 until 2007.

Jim said, 'it is so fundilymundily important' when he put his argument across towards Nicola Sturgeon with her looking on to him in disbelief.

Spread

Could we hope for a repeat of #fundilymundily in #indyref2? I certainly have my fingers crossed! pic.twitter.com/xS1ebJTIzf

— YesForSabotEUrs (@YesForScot) February 4, 2017

In the aftermath of the leaders debate, a three second video of Jim Murphy using the mistaken term of fundimently and another clip of him saying 'Don't vote for Labour' was uploaded on to Vine and quickly spreaded on to Twitter and Facebook as well as YouTube shortly afterwards.

It's #fundilymundily my dear Watson pic.twitter.com/zT6unAJNBc

— Norman Harman (@NorrieHarman) May 4, 2015

#fundilymundily Happy Days #tuesdilywednesdily Happy Days……. pic.twitter.com/4uOvG3538i

— Bill McBain (@bill_mcbain) May 4, 2015

An Urban Dictionary entry was also created with the top definition stating:

A made up word used by Scottish Labour leaders when under pressure or lying to the public. A derivative of the word fundamental which can be used to best effect in conjunction with exploititoity zero hours contracts.

The Daily Record and Scotland Now published articles in the aftermath of the debate as well where they reported on Murphy mixing up his words during the debate.

Tomorrow's front page … we've made a special Twitter edition #fundilymundily pic.twitter.com/tmscavBgSG

— The National (@ScotNational) May 3, 2015

The National, another Scottish newspaper used a picture of Jim Murphy which mocked his phrase on the 4 May edition of the paper.

Various Examples

Jim was once the countdown champion #fundilymundily pic.twitter.com/WOUhrQXs5y

— Debra (@FewArePict) May 3, 2015