Ginger Fringe Incident
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About
The Ginger Fringe Incident refers to a viral video of TikTok barber @12pell giving a ginger boy a "textured fringe" haircut that viewers perceived as bad, inspiring video edits and memes criticizing the cut and deeming the haircut the "ginger fringe incident." The video was uploaded in late December 2022 and continued to inspire memes and videos referencing it throughout January 2023.
Origin
On December 22nd, 2022, TikToker[1] and barber @12pell posted a video where he cuts a ginger boy named Sean's hair, which is covering his eyes. In the video, Sean describes how he wants a "textured fringe." The end of the video features multiple comparison shots of his hair before and after the cut. The video gained over 24.1 million views in a month (shown below). The haircut was largely criticized by commenters as being bad.
@12pell Consultation – Birthday Haircut! Our boy Sean told us he wanted to cut all his hair off for his birthday. The length was getting too much for him and it was getting all over his face. He told us he likes the textured fringe a lot and we told him that would be a huge switch up but that’s what he wanted. #barber #barbershop #menshair #consultation #hairtips #hairadvice #longhair #haircut #shave #menshave #shaving #facialhair #curlyhair ♬ snowfall (Sped Up) – Øneheart & reidenshi
Spread
In the following weeks, TikTokers began posting videos referring to the @12pell video as the "ginger fringe incident." For example, on December 28th, 2022, TikToker[2] @xlrxzw posted an edit under the hashtag "#gingerfringeincident" where the haircut is shown followed by scared and shocked reaction videos, garnering over 4.7 million views in a month (shown below).
@xlrxzw #real #gingerfringeincident #viral ♬ original sound – Zzzzzz💤😴
On January 4th, TikToker[3] @mylzinthecut posted a video of a barber doing a haircut on another ginger kid, captioned, "the ginger fringe incident gone right," garnering over 3.8 million views in two weeks (Shown below, left). On January 5th, TikToker[4] @bird.and.toph.talks posted an interview with Sean from the viral video, garnering over 1.1 million views in a similar span of time (shown below, right). On January 18th, TikToker[5] @noahglenncarter explained the meme, garnering over 500,000 views in a day.
@mylzinthecut Replying to @cole🎶 The Ginger Fringe Incident if it was by #mylzinthecut 👀 #barber #hairtransformation #gingerfringeincident ♬ Originalton – darkvidez
@bird.and.toph.talks what an interview. #ginger #gingerfringeincident #haircut @12pell ♬ Haircut – Gmac Cash
Various Examples
@seycuts Episode 1 | Barber Tiktok Chronicles #gingerfringeincident #gingerfringe #12pell #lancebakr #mylzinthecut #haircut #seycuts @12Pell @Lance Baker @mylzinthecut @tz talks #greenscreen ♬ Parado no Bailão – MC L da Vinte & MC Gury
@theaarn the ginger fringe incident #gingerfringeincident #fyp #fypシ #foryou #xyzbca ♬ original sound – spence🧸
@wizza1907 Without a doubt @_moneymane23 #fyp #fypシ #gingerfringe #gingerfringeincident #haircuts @12Pell ♬ Originalton – Meli
@vsp.ghxst
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