Goyblock
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About
Goyblock is a slang term and derogatory nickname for the Biscoff cookies served on planes by airlines like Delta, referencing the term Goyslop. Goyblock was coined by a Twitter / X user in early 2024 who was highlighting the difference between old airplane food in the 20th century and modern airplane food in the 21st century (full meals vs. cookies). Like "goyslop," "goyblock" uses the prefix "goy-" about the Jewish word "goyim," which means people who are not Jewish. "Goyblock" infers that the Biscoff cookies are low-quality food being served to the masses by the Jewish people, who are speculated to control the world by anti-Semitic conspiracy theorists.
Origin
On February 26th, 2024, X[1] user @GarbageHuman23 tweeted two images, one showing a full meal served on airplanes in the late 1900s and the other showing a Biscoff cookie with "Delta" written on it. The user captioned the images, "Eat your Goyblock and shut the fuck up," gaining over 18,000 likes in two days (shown below).
Spread
In the following days, the tweet received viral quotes and replies as many reiterated the word "goyblock." For instance, on February 27th, 2024, X[2] user @toffee_32 quoted it, writing, "'goyblock' HELP???? IT'S A COOKIE," receiving over 46,000 likes in a day (shown below, left).
Later on February 27th, 2024, X[3] user @SAMOYEDWAVE tweeted the user's photo of the "goyblock," claiming, "this tweet unequivocally sucks but I dont think I'm ever gonna be able to not think 'goyblock' every time I see a biscuit like this from now on…" The quote gained over 1,000 likes in a day (shown below, right).
Others humorously discussed the user's photography, like X[4] user @audiohymn on February 27th, 2024, who redrew the cookie, and claimed that it looked "like he’s holding a massive cookie with some kind of huge skin mitt. like a lego persons hand." The tweet earned over 70 likes in a day (shown below).
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