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He's Not Your Man is a bait-and-swich snowclone in which a post begins by suggesting that if "Ladies, if your man" does certain things, he's not "your man." However, over the course of the listed things, it's clear the poster is talking about someone highly specific, leading to the punchline, "He's not your man. He's X."
On September 22nd, 2018, Twitter user @kyleplantemoji posted the first popular variation of the joke, with the punchline leading to former United States President Rutherford B. Hayes. The tweet gained over 20,000 retweets and 139,000 likes (shown below).
Over the following several days, Twitter users recreated the joke with numerous different punchline. Other popular examples include a tweet by @indyfromspace which used Ramses II and gained over 270 retweets and 1,300 likes (shown below, left). Another by @rachel gained over 6,200 retweets and 30,000 likes (shown below, right).
Several brands on Twitter also contributed variations to the meme, including The Daily Wire (shown below, left) and the Adam Smith Institute (shown below, right). The meme was covered by Daily Dot, Independent, and more.
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