About

How Convenient Is That? refers to a clip of rapper Cardi B addressing Nicki Minaj on Instagram in the midst of their ongoing feud. At a point in the video, Cardi B makes a point and follows with, "How convenient is that? How convenient is fucking that?" The clip was taken out of context and paired with captions describing actually convenient situations on Twitter.

Origin

On October 29th, 2018, Cardi B delivered several posts on Instagram addressing against Nicki Minaj after Minaj aired some of her grievances against Cardi B on her radio show, Queen Radio.^[1] At one point in the video, which has since been deleted from Instagram, Cardi B sarcastically says "How convenient is that? How convenient is fucking that?" (YouTube embed shown below).

Spread

After the videos were posted, the "How convenient is that?" section of the video was isolated and put into different contexts by Twitter users. That day, user @55mmbae tweeted the clip with the caption, "When McDonald's ice cream machine is broken," gaining over 2,400 retweets and 4,100 likes (shown below, top). Her clip would be used by others taking the video for their tweets. For example, Twitter user @IceColdBrews used the video in a tweet that gained over 70 retweets and 110 likes (shown below, bottom).

While some Twitter users used the clip and paired it with captions that matched Cardi B's sarcasm, others took the clip and paired it with captions describing actually convenient situations. For example, user @fleetener posted the tweet with the caption "when straight guys see 3 in 1 shampoo/conditioner/body wash," gaining over 33,000 retweets and 126,000 likes (shown below, top). User @trashygaytweets posted a variation about Grindr, gaining over 500 retweets and 2,000 likes (shown below, bottom). The jokes were covered by The Fader.^[2]

Various Examples

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External References