Huh Challenge

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About

Huh Challenge is a series of roasting videos in which a person jokingly insults someone before uttering the word "huh."

Origin

On September 10th, 2016, Instagram user youloverichard1 uploaded a video titled "#HuhChallenge," featuring clips of himself roasting people, followed by an extended exclamation of the word "huh" (shown below). Within three weeks, the video gained over 132,000 views and 300 comments.

A video posted by YouLoveRichard #HuhChallenge (youloverichard1) on Sep 9, 2016 at 9:11pm PDT

Spread

On September 12th, 2016, Twitter user @danial_babar tweeted a similar roasting video along with the hashtag "#huhchallenge," garnering upwards of 49,000 likes and 36,400 retweets in the next three weeks (shown below).

#huhchallenge pic.twitter.com/0FpM3rgIv6
— Danial Babar (@danial_babar) September 13, 2016

On September 14th, YouTuber Juice Pop uploaded a compilation of Huh Challenge videos (shown below, left). On September 16th, WorldStarHipHop^[3] featured @danial_babar's video in a Vine compilation. On September 21st, the Top Viral Vids YouTube channel highlighted a #HuhChallenge video featuring pop star Jacob Sartorius (shown below, right). The following day, BuzzFeed^[2] published an article about the video series.

[This video has been removed]

On September 24th, YouTuber TopClips247 uploaded a montage of #HuhChallenge roast clips (shown below, left). Two days later, YouTuber RiceGum posted a video criticizing the video series, which received more than 3.1 million views and 34,000 comments (shown below). On October 3rd, 2016, Redditor UpVotesGoHere submitted a post asking about the video series to /r/OutOfTheLoop.^[1]

[This video has been removed]