About

Huh Challenge is a series of roasting videos in which a person jokingly insults someone before uttering the word "huh."

Origin

On September 10th, 2016, Instagram user youloverichard1 uploaded a video titled "#HuhChallenge," featuring clips of himself roasting people, followed by an extended exclamation of the word "huh" (shown below). Within three weeks, the video gained over 132,000 views and 300 comments.

Spread

On September 12th, 2016, Twitter user @danial_babar tweeted a similar roasting video along with the hashtag "#huhchallenge," garnering upwards of 49,000 likes and 36,400 retweets in the next three weeks (shown below).

On September 14th, YouTuber Juice Pop uploaded a compilation of Huh Challenge videos (shown below, left). On September 16th, WorldStarHipHop^[3] featured @danial_babar's video in a Vine compilation. On September 21st, the Top Viral Vids YouTube channel highlighted a #HuhChallenge video featuring pop star Jacob Sartorius (shown below, right). The following day, BuzzFeed^[2] published an article about the video series.

On September 24th, YouTuber TopClips247 uploaded a montage of #HuhChallenge roast clips (shown below, left). Two days later, YouTuber RiceGum posted a video criticizing the video series, which received more than 3.1 million views and 34,000 comments (shown below). On October 3rd, 2016, Redditor UpVotesGoHere submitted a post asking about the video series to /r/OutOfTheLoop.^[1]

Search Interest

External References