About

Jacob Sartorius is an American pop singer who gained much online notoriety for posting lip dub music videos on the social networks Vine and Musical.ly.^[1]

Online History

On August 17th, 2014, Sartorius posted his first video on Vine, which features a message deriding bullying (shown below).^[2] In February 2015, Sartorius began posting regularly on the channel, often featuring videos with pop and hip hop music playing in the background.

On September 7th, Sartorius joined the video sharing social network Musical.ly,^[6] where he posted videos of himself dancing and lip syncing (shown below).

On June 18th, 2015, Sartorius launched his official Instagram^[3] feed, which gained upwards of 5.4 million followers within 15 months. In September, he created the @jacobsartorius^[4] Twitter feed, garnering more than 903,000 followers in one year. On March 18th, 2016, Sartorius launched his official Facebook^[5] page, accumulating over 390,000 likes within six months.

Singles

In June 2016, Sartorius signed with the United Talent Agency and the T3 Music Group. On May 3rd, 2016, T3 Music Group released Sartorius debut single "Sweatshirt" for digital download. On June 7th, Sartorius released the official music video for the track on YouTube (shown below, left). Within three months, the video gained over 27 million views, 1.3 million dislikes and 500,000 comments. On July 25th, Sartorius' second single "Hit or Miss" was released, followed by the official music video for the song on August 11th (Shown below, right).

On October 2nd, Sartorius' third single, titled "All My Friends" was released. along with its accompanying music video (shown below, left) on October 25th, garnering 3.5 million views in the next 3 months, along with 28,000 dislikes and 28,000 comments. On December 22, Sartorius released his song "The Last Text", the lead single to his debut EP of the same name released on January 20th, 2017. along with its music video one week prior (shown below, right), on January 12th, netting almost 3 million views since uploading, along with 22,000 dislikes and 70,000 comments.

Reception

While Sartorius has gained a large online following among tween and teenage girls, he has also developed a signficant anti-fandom as well. On May 4th, 2016, YouTuber AlexHoltti uploaded a video mocking Sartorius' videos on Musical.ly, gaining more than 3.9 million views and 18,200 comments in four months (shown below, left). On July 9th, YouTuber Bart Baker uploaded a parody of "Sweatshirt," which derides and mocks Sartorius' singing ability (shown below, right). Within two months, the video received upwards of 8.7 million views and 47,600 comments.

Personal Life

On October 2nd, 2002, Sartorius was born in Oklahoma, where he was subsequently adopted and moved to Herndon, Virginia.

Search Interest

External References