Updated Feb 27, 2018 at 02:56PM EST by Matt.

Added Feb 21, 2017 at 06:37PM EST by Brad.

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#HurtBae refers to a seven-minute dialogue video in which a young woman named Kourtney and her ex-boyfriend Leonard discuss their relationship in retrospect, particularly about his history of sleeping with other women while they were together. Upon its release via Twitter on Valentine's Day in 2017, the video instantly went viral on the social media and prompted a discussion about infidelity, as well as a large volume of reaction images and image macro commentaries.


On February 14th, 2017, The Scene published a video titled "Why Did You Cheat On Me?" in which Kourtney and Leonard, a couple who had dated each other for three years, talk about how infidelity affected their relationship. That same day, the video also entered circulation on Twitter via The Scene's official account, garnering nearly 221,900 retweets and 478,799 likes within the first week.


The video resonated exceptionally well with the audience on Twitter, with the majority of both genders expressing their empathy and sympathy for Kourtney with reaction images and commentaries, quickly giving rise to the moniker #HurtBae overnight.

#hurtbae @SCENE : when she said "because you're my best friend but we all know she wanted to say "because I love you" HE DID NOT DESERVE HER! SHE DID EVERYTHING RIGHT AND HE DIDNT CARE ABOUT HER. HE WAS HER BEST FRIEND & SHE STILL GOT TREATED SO BAD #hurtbae An accurate representation of my facial expressions when he said "I didn't count #hurtbae

The next day, it was also uploaded to The Scene's YouTube channel under Kourtney's newly-given moniker HurtBae, where it drew more than 3.4 million views over the same time period. In the following days, a number of video remixes featuring the tearful reaction of Kourtney began to surface on Twitter as well. Throughout that week, the video and the meme were covered by various internet culture sites, women's interest blogs and black entertainment sites, including The Daily Dot, Bustle, Inverse, BuzzFeed, BET, Fader, The Wrap, People Magazine and Cosmopolitan.

#HurtBae 2

On February 22nd, 2018, YouTube[14] account Iris published a video entitled "#HurtBae 2: One Year Later – Kourtney and Leonard Meet Again." In the video (shown below), Leonard and Kourtney have a contentious conversation about the response to the video, including the basis of their relationship and why they did the video in the first place. Within five days, the video received more than 953,000 views. On Facebook, [18] the video received more than 53,000 reactions, 18,000 comments, 82,000 shares and 4.4 million views.

Several media outlets covered the reunion video, including The Root,[15] Vibe,[16] The Daily Mail[17] and more.

Following the release of #HurtBae 2, people on YouTube began posting reaction videos. That day, YouTuber[19] Dwayne N Jazz posted a reaction video (shown below, left), which received more than 46,000 views in five days.

On February 26th, late night hosts Desus & Mero uploaded a clip from their show of them reacting to the video. Since being uploaded to YouTube,[30] the video (shown below, right) received mroe than 58,000 views.

Various Examples

Her: how many times did you cheat? Him: I, I, I, I, ldk Her: If you had to say Him: I wasn't counting Me: IF YOU HAD AN ESTIMATE #hurtbae HHurtBae: "One time l went to his room...he had someone else in there and told me to leave.'" Me Stares Motherfuckerly Four reasons why I have trust issues: #hurtbae

Search Interest

External References

[1] The Scene – Why Did You Cheat On Me? Kourtney and Leonard Talk Infidelity

[2] The Wrap – Who is Hurt Bae?

[3] Twitter – The Scene's Tweet

[4] Twitter – Hashtag Results for #HurtBae

[5] The Daily Dot – 'Hurt Bae' and her cheating ex-boyfriend have Twitter in tears

[6] Bustle – ""Hurt Bae" Just Started Her Own Twitter Account & Her Tweets Are Satisfying AF":https://www.bustle.com/p/hurt-bae-just-started-her-own-twitter-account-her-tweets-are-satisfying-af-38780

[7] Inverse – Internet Rallies Behind #HurtBae After She Finds Out Her Crappy Ex Cheated

[8] Twitter – Hurt Bae has everyone in their feelings

[9] BuzzFeed – People Have A Lot Of Feelings About This Video Of A Guy Admitting He Cheated On His Ex

[10] People – Twitter Is Rallying Behind #HurtBae, a Woman Who Confronted Her Ex-Boyfriend About His Cheating

[11] Cosmopolitan – The Internet is Livid with This Guy Who Cheated On His Girlfriend

[12] Fader – This Video About Cheating Is A Moving Display Of Vulnerability

[13] BET – This Very Sentimental Video of a Woman Asking Her Ex Why He Cheated Created These Hilarious and Sad AF '#Hurt Bae' Memes

[14] YouTube – #HurtBae 2: One Year Later – Kourtney and Leonard Meet Again

[15] The Root – #HurtBae’s Ex-Boyfriend Is Still an Asshole

[16] Vibe – HurtBae Returns With Ex-Boyfriend To Air Out The Rest Of Their Dirty Laundry

[17] The Daily Mail – #Hurtbae model who went viral after her boyfriend admitted on tape cheating so many times he lost count faces him after a year and he claims they were NEVER in a relationship and only did the video for publicity

[18] Facebook – heyirisdotcom' Post

[19] YouTube – '#HurtBae 2: One Year Later – Kourtney and Leonard Meet Again' By Iris REACTION!!


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Top Comments

Lord of Trite
Lord of Trite

This feels like a really forced meme. It honestly feels like a thing that shouldn't have left black twitter, it's not profound it's not smart or anything. It's more exploitative if this is real which I HIGHLY doubt, both he and she are fucking retarded. She's retarded for staying and he's retarded for cheating, but I'm pretty sure their both actors. So in the wise words of Anthony Fantano I give this meme a FORCED out of 10. It's only appeal is to drama whores and people who hate men.


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