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#HurtBae refers to a seven-minute dialogue video in which a young woman named Kourtney and her ex-boyfriend Leonard discuss their relationship in retrospect, particularly about his history of sleeping with other women while they were together. Upon its release via Twitter on Valentine's Day in 2017, the video instantly went viral on the social media and prompted a discussion about infidelity, as well as a large volume of reaction images and image macro commentaries.
On February 14th, 2017, The Scene published a video titled "Why Did You Cheat On Me?" in which Kourtney and Leonard, a couple who had dated each other for three years, talk about how infidelity affected their relationship. That same day, the video also entered circulation on Twitter via The Scene's official account, garnering nearly 221,900 retweets and 478,799 likes within the first week.
The video resonated exceptionally well with the audience on Twitter, with the majority of both genders expressing their empathy and sympathy for Kourtney with reaction images and commentaries, quickly giving rise to the moniker #HurtBae overnight.
The next day, it was also uploaded to The Scene's YouTube channel under Kourtney's newly-given moniker HurtBae, where it drew more than 3.4 million views over the same time period. In the following days, a number of video remixes featuring the tearful reaction of Kourtney began to surface on Twitter as well. Throughout that week, the video and the meme were covered by various internet culture sites, women's interest blogs and black entertainment sites, including The Daily Dot, Bustle, Inverse, BuzzFeed, BET, Fader, The Wrap, People Magazine and Cosmopolitan.
On February 22nd, 2018, YouTube account Iris published a video entitled "#HurtBae 2: One Year Later – Kourtney and Leonard Meet Again." In the video (shown below), Leonard and Kourtney have a contentious conversation about the response to the video, including the basis of their relationship and why they did the video in the first place. Within five days, the video received more than 953,000 views. On Facebook,  the video received more than 53,000 reactions, 18,000 comments, 82,000 shares and 4.4 million views.
Several media outlets covered the reunion video, including The Root, Vibe, The Daily Mail and more.
Following the release of #HurtBae 2, people on YouTube began posting reaction videos. That day, YouTuber Dwayne N Jazz posted a reaction video (shown below, left), which received more than 46,000 views in five days.
On February 26th, late night hosts Desus & Mero uploaded a clip from their show of them reacting to the video. Since being uploaded to YouTube, the video (shown below, right) received mroe than 58,000 views.
 The Scene – Why Did You Cheat On Me? Kourtney and Leonard Talk Infidelity
 The Wrap – Who is Hurt Bae?
 Twitter – The Scene's Tweet
 Twitter – Hashtag Results for #HurtBae
 The Daily Dot – 'Hurt Bae' and her cheating ex-boyfriend have Twitter in tears
 Bustle – ""Hurt Bae" Just Started Her Own Twitter Account & Her Tweets Are Satisfying AF":https://www.bustle.com/p/hurt-bae-just-started-her-own-twitter-account-her-tweets-are-satisfying-af-38780
 Inverse – Internet Rallies Behind #HurtBae After She Finds Out Her Crappy Ex Cheated
 Twitter – Hurt Bae has everyone in their feelings
 BuzzFeed – People Have A Lot Of Feelings About This Video Of A Guy Admitting He Cheated On His Ex
 People – Twitter Is Rallying Behind #HurtBae, a Woman Who Confronted Her Ex-Boyfriend About His Cheating
 Cosmopolitan – The Internet is Livid with This Guy Who Cheated On His Girlfriend
 Fader – This Video About Cheating Is A Moving Display Of Vulnerability
 BET – This Very Sentimental Video of a Woman Asking Her Ex Why He Cheated Created These Hilarious and Sad AF '#Hurt Bae' Memes
 YouTube – #HurtBae 2: One Year Later – Kourtney and Leonard Meet Again
 The Root – #HurtBae’s Ex-Boyfriend Is Still an Asshole
 Vibe – HurtBae Returns With Ex-Boyfriend To Air Out The Rest Of Their Dirty Laundry
 The Daily Mail – #Hurtbae model who went viral after her boyfriend admitted on tape cheating so many times he lost count faces him after a year and he claims they were NEVER in a relationship and only did the video for publicity
 Facebook – heyirisdotcom' Post
 YouTube – '#HurtBae 2: One Year Later – Kourtney and Leonard Meet Again' By Iris REACTION!!
Lord of Trite
Feb 22, 2017 at 12:26AM EST
Feb 22, 2017 at 12:49AM EST
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