About

In A Dream Challenge refers to a social game in which people dance to Rockell's 1997 song, "In a Dream." After a particular instance of the challenge went viral, the challenge began attracting media coverage and growth on social media.

Origin

On July 3rd, 2017, Twitter user @Juneelite tweeted a video of two people dancing in a street to Rockell's "In a Dream." The tweet gained over 110,000 retweets and 132,000 likes (shown below).

Spread

The challenge began to be picked up by other video creators, usually involving people dancing while others join midway through the video. On July 18th, 2017, Facebook page Corey Scherer^[1] uploaded a video of he and two friends dancing to the song, gaining 1,700 reactions (shown below).

Various other uploads were posted to YouTube, Facebook, and Twitter in the challenge. One of the most popular was a tweet by @lordflaconegro, who posted an example that took place in a Little Caesar's pizzeria with the caption "Hey @littlecaesars I left my phone at one of your establishments and this video was uploaded on my ICloud help." The tweet gained over 17,000 retweets and 40,000 likes (shown below).

This was a re-upload of a video posted by King Curlz^[2] on Facebook. The popularity of the repost led to coverage from Select All,^[3] who wrote a story about visiting the Little Caesar's where the video took place.

Various Examples

Search Interest

External References