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Interracial Cheerios Commercial


Added 10 years ago by Don • Updated 5 months ago by Don
Added 10 years ago by Don • Updated 5 months ago by Don

Interracial Cheerios Commercial
Interracial Cheerios Commercial

Category: Meme Status: submission Year: 2013 Origin: YouTube Region:
Type: Advertisement
Tags: video controversy commercial ad advertisement racism cheerios breakfast

About

Interracial Cheerios Commercial refers to an advertisement for the Cheerios brand breakfast cereal featuring an interracial family. The commercial triggered a backlash of racist comments after it was posted on YouTube and Reddit in May of 2013.

Origin

On May 28th, 2013, the Cheerios YouTube channel uploaded a commercial produced by the advertising company Saatchi & Saatchi titled “Just Checking,” in which a mixed-race child asks her white mother if Cheerios are healthy before jumping to a scene of her black father waking up from a nap to find a pile of the cereal on his chest (shown below). In the first two months, the video gained over 4.1 million views.



Spread

On the following day, Redditor hypertonica submitted the video to the /r/videos[2] subreddit, where it accumulated more than 8,300 up votes and 1,400 comments in the next seven weeks. In the comments section, Redditors replied with a variety of reactions, some of which praised the brand for its bravery or accused the original poster of working for Cheerios marketing, while others made racist statements concerning interracial families. On May 29th, Twitter user @somecody tweeted to @Cheerios about racist comments on YouTube, to which @Cheerios responded that they had disabled the comments.




News Media Coverage

In the next several days, articles about the racist public reaction to the commercial were published on several news sites, including Gawker,[3] The Huffington Post,[4] The New York Times[1] and Slate.

Parodies and Commentaries

On June 3rd, 2013, the CotillionGirlsComedy channel uploaded a parody in which a young white girl dumps Cheerios on her Ku Klux Klan mask-wearing father (shown below, left). On June 10th, YouTuber Kenji America uploaded another parody featuring a same-sex interracial couple (shown below, right). In the next six weeks, the videos garnered more than 1.25 million views and 3,600 comments.



On July 14th, TheFineBros YouTube channel uploaded a video featuring children reacting to the Cheerios commercial and commenting on the controversy surrounding the ad (shown below). Within four days, the video gained over 3.82 million views and 40,100 comments.



Search Interest

External References


Comments ( 53 )

  • Sai - 10 years ago

    "
    Really?

    +27
  • Mako the Goblin Queen - 10 years ago

    wait… controversial?

    I just saw it as a cute commercial…

    +15
    • MrHaux - 10 years ago

      Don't you mean "controversially cute"?

      -3
      • Mako the Goblin Queen - 10 years ago

        no I mean adorably cute
        why does everything have to become a race thing?
        oh wait… human stupidity…

        +2
    • Mako the Goblin Queen - 10 years ago

      no I mean adorably cute
      why does everything have to become a race thing?
      oh wait… human stupidity…

      +2
  • Bunko0 - 10 years ago

    I think the commercial was adorable. I wouldn't have given it much thought if not for the idiotic racist backlash. I mean really, people.

    +28
  • MrHaux - 10 years ago

    Don't you mean "controversially cute"?

    -3
    • Mako the Goblin Queen - 10 years ago

      no I mean adorably cute
      why does everything have to become a race thing?
      oh wait… human stupidity…

      +2
  • soundslegit - 10 years ago

    This is a really cute commercial with a simple message. How do people decide to focus on something like the race of the parents instead of having a fucking bowl of cereal in the morning?

    +17
  • Mako the Goblin Queen - 10 years ago

    no I mean adorably cute
    why does everything have to become a race thing?
    oh wait… human stupidity…

    +2
  • Hlaver - 10 years ago

    I fail to see the racist here….

    +12
  • mbrsart - 10 years ago

    Why was it controversial? Because it got put on the internet. There are people who hate videos of babies laughing. Who are you?!

    +5
  • HorribleGhost - 10 years ago

    That advertisement was the most adorable thing I've ever seen.
    And people have to be racist douchebags about it

    +8
  • Tiny_Robin - 10 years ago

    It is a forced controversial ads that failed to be controversial.

    +3
  • chowzburgerz - 10 years ago

    First, the Sebastian National Anthem, and now this? SMFH!

    +3
    • Cyphon - 10 years ago

      YouTubers are creatures pretending to be human beings. Once you realize this, it makes it a lot easier to understand things like this because humanity is not to fault.

      0
  • WhipperSnapper - 10 years ago

    I hardly aver seen an inter-racial family in commercials. The only other one I can remember is the one with an Indian father and white mother and their kid in which the father gave is wife a monkey as a gift.

    -2
  • SmackerJack - 10 years ago


    Seriously? SERIOUSLY.

    +8
    • SmackerJack - 10 years ago

      AND FURTHERMORE, that commercial was cute as fuck. Why would you ban that?

      +3
  • SmackerJack - 10 years ago

    AND FURTHERMORE, that commercial was cute as fuck. Why would you ban that?

    +3
  • Z33k Zmorphod - 10 years ago

    If you were offended by this commercial, you need to practice holding your breath for around 5 to 7 minutes…

    +3
    • Cyphon - 10 years ago

      I was thinking an hour.

      0
      • kitreyes - 10 years ago

        Why not forever?

        0
    • kitreyes - 10 years ago

      Why not forever?

      0
  • rebelgamer - 10 years ago

    The YouTube comment section is typically where intelligent conversation goes to die.

    +4
  • Half Christmas Guy - 10 years ago

    Do you hear the butthurt in the youtube comments?…

    +17
  • DalekHater - 10 years ago

    There is absolutely nothing at all wrong with this video!
    GAH, I hate people in general!

    +1
  • Derpstep - 10 years ago

    I can see a cheerios boycott now..
    Fuck the media, I'm still gonna eat my Honey Nut Cheerios.

    +5
    • Cyphon - 10 years ago

      I'm going to buy hundreds of cases of Cheerios, film myself with them, post them on YouTube, disable the comments, and watch the idiot masses run out of logical fuel and eventually burn themselves alive in the flames of their own hatred.

      +2
      • Derpstep - 10 years ago


        You badass.

        +5
    • Derpstep - 10 years ago


      You badass.

      +5
  • Buried In The Backyard - 10 years ago

    It.
    Is.
    Happening.

    -1
  • Dac - 10 years ago

    Um, What year is it again?

    +3
  • Insouciant Insect - 10 years ago

    I was wrong.
    Looks like we still aren't progressing as a country after all.

    +8
    • Zancrow - 10 years ago

      *as a civilization

      +3
  • VitaminD - 10 years ago

    OOPS, did we just fail as human race? Oh, yes we did, didn't we? :3

    +12
  • Baron O Beefdip - 10 years ago


    I can only take so much race driven bullshit in one week…

    +18
  • seafoamcloud - 10 years ago

    imo it sounds like a case of "obvious trolls are obvious", but it's still fucked up

    +1
  • Wightprincess - 10 years ago

    MFW people on YouTube are being dumb:

    What is this, the 1950's? Get real, YouTube.

    +11
  • Iso - 10 years ago

    I watched the video twice, trying to find anything even remotely liable to spark an argument over racism.
    I found nothing. What a surprise…
    YT comments are an endless pit of incoherent twelve year olds, grammar Nazis, attention whores, racist fucks, spammers, trolls, wannabe trolls, hipsters, infants and the place where arguments go to die.

    Sometimes I wish I was Tron, simply so I could find the IP address of idiots online, digitize myself, fly through cyberspace, materialize through my target's USB port and cave their head in with a bat.

    +14
    • Derpstep - 10 years ago

      If I was in tron, Half of the internet would suffer the wrath of my fists.. and my gasoline.
      That half includes the trolls on KYM and Youtube, Along with Encyclodpedia dramatica.

      +1
  • Old Man GigaChad - 10 years ago

    +25
  • Myconix - 10 years ago

    Ah, remember the days when everything put on print wasn’t about race/sex/religion/etc?

    +5
  • Zancrow - 10 years ago

    *as a civilization

    +3
  • John Mirra - 10 years ago

    >Youtube comments
    Well there's your problem. The amount of stupidity in the Youtube Comment sections simply boggles the mind.

    +6
  • Cyphon - 10 years ago

    I think it's wrong to blame humanity for what the population of YouTube does, because I don't consider the majority of Youtubers to be human.

    +9
  • Cyphon - 10 years ago

    I'm going to buy hundreds of cases of Cheerios, film myself with them, post them on YouTube, disable the comments, and watch the idiot masses run out of logical fuel and eventually burn themselves alive in the flames of their own hatred.

    +2
    • Derpstep - 10 years ago


      You badass.

      +5
  • Cyphon - 10 years ago

    I was thinking an hour.

    0
    • kitreyes - 10 years ago

      Why not forever?

      0
  • Cyphon - 10 years ago

    YouTubers are creatures pretending to be human beings. Once you realize this, it makes it a lot easier to understand things like this because humanity is not to fault.

    0
  • Mr. Plankton - 10 years ago

    watches commercail
    sees comments about the commercail being racist
    checks video and see nothing about the video being racist

    +6
  • kitreyes - 10 years ago

    Why not forever?

    0
  • St. Zion The Prophet - 10 years ago

    I can't….I just can't.

    +5
  • NightmareNear - 10 years ago

    People these days, there is nothing wrong with that commercial at all.

    +2
  • Derpstep - 10 years ago


    You badass.

    +5
  • Derpstep - 10 years ago

    If I was in tron, Half of the internet would suffer the wrath of my fists.. and my gasoline.
    That half includes the trolls on KYM and Youtube, Along with Encyclodpedia dramatica.

    +1
  • Derpstep - 10 years ago

    I hope they can pay for health insurance.
    That's how hard I facepalmed, Because this commercial was 3 kinds of adorable.
    And racist adorable wasn't one of the options.

    +3
  • I Need Tea - 10 years ago

    Ah, Youtube comments.

    The asshole of the armpit of the internet.

    +7
  • nyancat23 - 10 years ago

    These people

    +8
  • yolocreeper12 - 10 years ago


    -1
  • Scout Dogg - 10 years ago

    Oh my! People on REDDIT are overreacting to sommething completely harmless and out of the way? Why, who knew that the people on REDDIT would do such a thing!

    +1
  • PeanutButterChocolate - 10 years ago

    So, according to them I shouldn't exist since I'm half black and half white?
    Three words:
    Fuck
    You
    Too

    +3
    • Half Christmas Guy - 10 years ago

      3 words= Half Life 3 Confirmed. :D

      +3
      • Drossel von Flügel - 8 years ago

        OO9OOOOOOOOOOOOOOOOOOOOOOOOOOOOO9OOO99OO9OOOOOnineOOOOOOO00000OOOO0O0OO9999nineOOOOOOO

        0
    • Drossel von Flügel - 8 years ago

      OO9OOOOOOOOOOOOOOOOOOOOOOOOOOOOO9OOO99OO9OOOOOnineOOOOOOO00000OOOO0O0OO9999nineOOOOOOO

      0
  • Beta_Carotene - 10 years ago

    I'm not even gonna touch this one. My jimmies have been rustled enough this week. I just stopped into say that the user base is why I love this site. Its hard to find a place on the internet where most of the netizens are against bullshit like blind race card pulling in the Zimmerman case, and at the same time against blind racist hate like this.

    Let me rephrase that: its hard to find a group that is not racist in either direction. Racists are against minorities, and self proclaimed "anti-racists" are almost always just anti-white.

    …. On the same note I think its kind of sad that I'm proud of a group of people for having an IQ higher than their shoe size.

    C'est la vie.

    +6
  • Beta_Carotene - 10 years ago

    AND MY HAX

    0
  • icey the penguin - 10 years ago

    i mean have you seen some shows on HGTV? they have multicolored familys a lot and everyone's cool with it but when a commercial has a mc family evreyone has to sue the ad and get angry over it

    god what is wrong with you people?

    +3
  • Half Christmas Guy - 10 years ago

    3 words= Half Life 3 Confirmed. :D

    +3
    • Drossel von Flügel - 8 years ago

      OO9OOOOOOOOOOOOOOOOOOOOOOOOOOOOO9OOO99OO9OOOOOnineOOOOOOO00000OOOO0O0OO9999nineOOOOOOO

      0
  • Sora360 - 10 years ago

    lol

    0
  • Drossel von Flügel - 8 years ago

    OO9OOOOOOOOOOOOOOOOOOOOOOOOOOOOO9OOO99OO9OOOOOnineOOOOOOO00000OOOO0O0OO9999nineOOOOOOO

    0
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