#IWDFCFTBATK ( I Would Die For Claire From the Bon Appétit Test Kitchen )

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About

#IWDFCFTBATK is short for “I Would Die For Claire From the "Bon Appetit Test Kitchen" It refers to Claire Saffitz who is a pastry chef for the Bon Appetit Test Kitchen and has a popular Youtube series where she creates gourmet versions of popular snack foods. ^[1] The hashtag derived from a viral video by the same title and was spread by fans on the show mainly on Twitter. The hashtag can be seen on many posts by fans of Bon Appetit. It can be used in text posts or images and is used just as general enjoyment for Claire and Bon Appetit.

Origin

The viral that started this trend was a video by the same name I would die for Claire from the Bon Appetit test kitchen by Mike’s Mic. Mike spends the video explaining how much he loves Claire repeating the phrase many times throughout the video. The phrase then took off on Twitter and got shortened into the hashtag we see now.

Spread

The original youtube video came out on June 25, 2019. As of Feb 2020 the video has 1,230,014 views and 130K likes. The first use of the hashtag on twitter was by the user @eggmeat54 which just included the hashtag. ^[2] It is unclear if this was in response to the video or not. The Bon Appetit meme page @meme_appetit post about starting using the hashtag in October of 2019. ^[3] However, from that point forward the hashtag is used daily by fans of the BA videos and claire.