Jeremy Allen White Calvin Klein Ad
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About
Jeremy Allen White Calvin Klein Ad refers to a series of black-and-white print advertisements and videos recorded on a New York City rooftop for the American fashion company Calvin Klein featuring American actor Jeremy Allen White. The photoshoot became a trending topic on the internet, inspiring parodies, Photoshop edits and memes shared mostly on Twitter / X and TikTok.
Origin
On January 4th, 2024, Calvin Klein released a promotional video in which American actor Jeremy Allen White is shown frolicking on a sun-soaked rooftop in New York City either shirtless or pantless. The ad was uploaded on YouTube[1] (shown below) amassing more than 47,000 views and 1,300 likes in a day.
Alongside the video, the brand also shared several print ads from the campaign on X,[2] which garnered more than 1,500 likes and 327 retweets in a day.
Spread
The underwear ad immediately went viral on social media. For instance, on January 4th, 2024, TikTok[3] @theabbybible posted a video of her and some girlfriends watching Allen's Calvin Klein ad (shown below, left), which garnered over 3.6 million plays and 394,000 likes in a day. On the same day, TikTok[4] user @aardenee shared a video of a co-worker watching the promotional video (shown below, right), which amassed roughly 71,000 plays and 4,000 likes in a day.
@theabbybible the folks over at Calvin Klein knew exactly what they were doing 👏 #jeremyallenwhite ♬ You Don't Own Me – Lesly Gore
@aardenee @Calvin Klein #theironclaw #jeremyallenwhite ♬ Tom Sawyer – Rush
On January 4th, 2024, X[5] user @redrumjuan posted a GIF of American singer Beyoncé tapping a Nintendo DS paired with the caption "me liking every Jeremy Allen White for Calvin Klein tweet I see on the timeline." The post (shown below) received more than 7,900 likes and 814 retweets in a day.
me liking every jeremy allen white for calvin klein tweet i see on the timeline pic.twitter.com/iTzWgMHxOb
— juan (@redrumjuan) January 4, 2024
Various Examples
jeremy allen white for calvin klein pic.twitter.com/av1HKerfNQ
— dudes file (@dudesfile) January 4, 2024
Search Interest
External References
[1] YouTube – Jeremy Allen White in Calvin Klein Underwear | Spring 2024 Campaign
[2] X – CalvinKlein
[3] TikTok – theabbybible
[5] X – redrumjuan
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