About

Jeremy Allen White Calvin Klein Ad refers to a series of black-and-white print advertisements and videos recorded on a New York City rooftop for the American fashion company Calvin Klein featuring American actor Jeremy Allen White. The photoshoot became a trending topic on the internet, inspiring parodies, Photoshop edits and memes shared mostly on Twitter / X and TikTok.

Origin

On January 4th, 2024, Calvin Klein released a promotional video in which American actor Jeremy Allen White is shown frolicking on a sun-soaked rooftop in New York City either shirtless or pantless. The ad was uploaded on YouTube^[1] (shown below) amassing more than 47,000 views and 1,300 likes in a day.

Alongside the video, the brand also shared several print ads from the campaign on X,^[2] which garnered more than 1,500 likes and 327 retweets in a day.

Spread

The underwear ad immediately went viral on social media. For instance, on January 4th, 2024, TikTok^[3] @theabbybible posted a video of her and some girlfriends watching Allen's Calvin Klein ad (shown below, left), which garnered over 3.6 million plays and 394,000 likes in a day. On the same day, TikTok^[4] user @aardenee shared a video of a co-worker watching the promotional video (shown below, right), which amassed roughly 71,000 plays and 4,000 likes in a day.

On January 4th, 2024, X^[5] user @redrumjuan posted a GIF of American singer Beyoncé tapping a Nintendo DS paired with the caption "me liking every Jeremy Allen White for Calvin Klein tweet I see on the timeline." The post (shown below) received more than 7,900 likes and 814 retweets in a day.

me liking every jeremy allen white for calvin klein tweet i see on the timeline pic.twitter.com/iTzWgMHxOb

— juan (@redrumjuan) January 4, 2024

Various Examples

jeremy allen white for calvin klein pic.twitter.com/av1HKerfNQ

— dudes file (@dudesfile) January 4, 2024

Search Interest

External References