Keep it Going

About

Keep it Going is a video series in which participants perform raps based around a single word, many of which use the word "sausage" taken from the original video uploaded to YouTube in January 2015.

Origin

On January 14th, 2015, YouTuber Big Mac uploaded footage of a high school student performing a rap about sausage, launching into the song with the phrase "Everybody say 'sausage' keep it going" (shown below). Within two years, the video gained over 1.2 million views and 330 comments.

"Everybody say sausage keep it going,
grits with the cheese with the eggs with the sausage,
and I done climbed out that bitch fire with the sausage,
say I'm riding out the mothafuckin trap with the sausage,
say sau sau sau sau sau sau sausage,
said keep it on going lil mama gotta sausage,
bout to give that hoe that mothafuckin sausage,
say sau sau sau sau sau sausage,
said sau saue saue sau sau sausage,
keep it on going ima ride on the (sausaaaage)"

Spread

On February 7th, 2015, Viner KingVADER uploaded a clip of group of young men lip syncing the original sausage rap (shown below). Within two years, the Vine garnered more than 870,000 loops, 11,000 likes and 5,700 revines.

On March 6th, 2015, YouTuber VineArchive uploaded a video of a group of high school students rapping about sausage in a cafeteria (shown below, left). Within 17 months, the video accumulated upwards of 5.7 million views and 3,300 comments. On March 9th, the video reached the front page of the /r/videos^[1] subreddit, where it received over 6,000 votes (84% upvoted) and 600 comments prior to being archived. That day, BuzzFeed^[3] published an article about the rap videos, reporting that the related hashtag #sausagemovement^[2] had been trending on Twitter. On March 20th, the VineArchive channel uploaded a video of a group of young men singing a "Keep it Going" rap using the word "pussy" (shown below, right). Within two years, the video gathered upwards of 1.1 million views and 1,000 comments.

On March 26th, YouTuber Ayyyyyyyyyyyyyyyyyyyyyyyyy uploaded a sausage rap performed by a group of teenagers in a classroom (shown below, left). On March 30th, YouTuber Drew Macedo uploaded footage of a group of teenagers performing the same sausage rap titled "White girl sausage song," in which a young boy raps a verse referring to himself as "a gay nigga" (shown below, right). Over the next 15 months, the video gained over 2.3 million views and 2,600 comments.

On April 6th, the World's Best Videos YouTube channel uploaded a compilation of "Keep it Going" rap videos (shown below, right).

Search Interest

External References