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Lady Reportera

Lady Reportera

Updated Jul 08, 2016 at 05:23PM EDT by Don.

Added Jul 08, 2016 at 04:33PM EDT by Don.

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About

Lady Reportera is a photoshop meme based on a photograph of Mexican reporter Lydia Cumming being carried through a flooded street in Puebla, Mexico, which began circulating widely on social media in late June 2016.

Origin

On June 27th, 2016, Mexico's TV Azteca reporter Lydia Cumming was photographed while a man and woman ferried her through a flooded street in Puebla, Mexico (shown below). According to Cumming, the photographer posted the photos to Facebook that evening.[3]



Spread

On June 27th, journalist José Daniel Hernández[1] reshared the photographs on Twitter, along with the hashtag "#LadyReportera" (shown below). Shortly after, Cumming replied to Hernández with the tweet "Only publishing for the sake of publishing without context" (shown below). The tweet has since been removed.


José Daniel Hdez @jodherlo - 27 jun. ¡Vergonzoso! @LydiaCumming, reportera de @TVAztecaPuebla, pide que la carguen para no mojarse. #LadyReportera t 88 ·66 Lydia C------ @LydiaCumming Seguir @jodherlo vergonzoso solo publicar por publicar sin conocer el contexto de la situación

Over the next 24 hours, many Twitter users posted photoshopped images featuring a cutout of Cumming superimposed into various other base images, along with the hashtag "#LadyReportera"[4] (shown below).



TV Azteca's Statement

On June 29th, TV Azteca issued an official statement announcing its decision to part ways with the reporter due to “the lack of respect shown towards the neighbors” (shown below).[2] That day, the Spanish-language news site El Pais[3] published an interview with Cumming, who claimed she had only been carried a distance of a few meters before being let down. In the coming days, several news sites published articles about the viral photographs, including BuzzFeed,[5] USAToday[6] and the New York Post.[7]


El respeto es un valor fundamental en TV Azteca Las faltas de la reportera C------ no tienen cabida en TV Azteca Los colaboradores de TV Azteca están obligados a respetar a todas las personas Puebla, Puebla, 29 de junio de 2016 La Reinvención de TV Azteca es también un cambio cultural, por lo que las faltas de respeto no tienen cabida en esta empresa. La tarde del viernes, tras cubrir la inundación en la Colonia Minerales del Sur de esta ciudad, se difundieron imágenes de la reportera Lydia C------ siendo cargada por vecinos TV Azteca no pena la difusión de las imágenes, sino la falta de respeto mostrada hacia los vecinos, quienes eran parte de la cobertura de la reportera. Por ese motivo Lydia C------ ya no forma parte de esta casa, los colaboradores de TV Azteca están obligados a respetar a todas las personas y al código de conducta que es parte de nuestra empresa. TV Azteca Puebla reitera su compromiso de informar a la ciudadanía lo que sucede en nuestra comunidad, de manera equilibrada y oportuna, con la sensibilidad y los valores con los que siempre hemos trabajado.

Search Interest

External References

[1] Twitter – @jodherlo

[2] Twitter – AztecaPuebla

[3] El Pais – Lady Reporter Explains

[4] Twitter – #LadyReportera

[5] BuzzFeed – The Memes This Reporter Inspired Are Absolutely Brutal

[6] USA Today – TV reporter fired after literally refusing to get her feet wet

[7] New York Post – TV reporter fired for caring more about her shoes than story

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