Meth, Not Even Once

Meth, Not Even Once

Updated Jun 05, 2017 at 04:43PM EDT by Brad.

Added Jul 23, 2010 at 12:13AM EDT by richies^ghost.

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LOSING THE GAME ISNT RNOR AL BUT ON METHIS METH

About

"(X) Isn't Normal, But on Meth It Is" is a series of parody posters inspired by the Montana Meth Project. Each parody typically consist of an image depicting a socially deviant behavior, accompanied by the snowclone phrase "(X) isn't normal, but on Meth it is" and the logo that reads"METH: not even once."

Origin

The phrase "This isn't normal, but on meth it is" originated from an anti-drug campaign advertisement for the Montana Meth Project issued in March 2008. Due to the campaign's shock appeal, including its gritty portrayal of meth addicts, the slogan quickly became a subject of discussions and mockeries in the blogosphere and forums, including a thread on 4chan's /b/ (random) board dating to April 22nd, 2008, which went on to spawn more than 110 parody images.


>> □ Anonymous 042208(Tue) 15:32:27 No.64003051 File :1208892747083 ipg-(65 KB, 400x296, 1208709977025.jpg) METH sup >> □ Anonymous 04/22/08(Tue)15:32:47 No.64003096 wim >> □ Anonymous 04/22/08(Tue)15:33:07 No.640031 33 Gentlemen, we have a new meme.

Montana Meth Project

The Montana Meth Project consists of a multi-media campaign designed to inspire fear of Meth and revulsion towards Meth addiction [citation needed]. The campaign consists of graphic images and descriptions of abnormal behaviours attributed to Meth usage, implying a slippery slope where even casual usage leads to addiction and associated abnormal behaviours.

15 BUCKS FOR SEX ISN'T NORMAL BUT ON METH IT IS. METH MontanaMeth.org MONTANA METH PROJEC Meth Project

Spread

This was followed by a similar thread on FacePunch forums on June 2nd, 2008 with 190 posts, most of which were examples of the meme. These examples were a variation without associated pictures and followed the formula "X – but on Meth, you/we/I do" such as "we don't just walk into Mordor, but on Meth we do" as opposed to "Walking into Mordor isn't normal, but on Meth it is. Forum user ImMac claimed to have started the trend a day earlier and users Gigano and Acolyt3 debated whether it was different to the 4chan meme.


2nd June 2008 Smirnoff Joe Acolyt3 posted: Yeah, on facepunch! But it was on 4chan some time ago Those bitches didn't use time machines to go back and steal our fad. But on Meth, they did. April 2008 16,354 Posts leiner, fire up the displacer! Im going back to stop them. cue Terminator music* 2nd June 2008 Acolyt3 Gold Member Gigano posted They don't state but on meth we do after a certain phrase to make it funny. They don't even state but on meth we do". They just discuss the picture. Oh, that's right. They made pictures instead of being lame and just post text like they do here! I get it now :D

There are about 200 X isn't normal meme images floating around the web which feature the "METH: not even once" logo, and about 100 more images for meme variations. Many encounters with the images are copypasta and some images are more likely to be encountered because of this:


THIS IS NOT NORMAL BUTON METH ITIS METH SPIDERMAN DOING METH ISN'T NORMAL BUT ON METH IT IS METH CHEWBACCA PLAYING BASEBALL ISN'T NORMAL BUT ON METH IT IS METH

Whilst the output shown at its creation was never repeated, X isn't normal meme images continued to be made at least a year after the initial 4chan burst:

ISNT NORMAL METH BUT ON METH IT IS
May – 2009

METH
August – 2009

Despite this, backtracing the spread of X isn't normal isn't normal. Meth usage has been prevalent since the second World War, with the Montana Meth Project commencing in 2005; google trends cannot give an accurate potrayal of Meth related memes popularity as unrelated references to Meth and the Meth Project are included with results.

The X isn't normal meme is still in use, with the most notable usage occuring in May of 2010. Meth use and the Montana Meth Project appears to be ongoing and expanding, which will ensure ongoing usage of the meme and inspire new variations. This is because it is a good source of copypasta, can be applied to a variety of images and situations, and is internet slang. Whilst they will never as well recognised as Advice Dog and its derivatives, X isn't normal and Meth memes will remain memorable and in use for some time, unless someone divides by zero and kills us all.


by. zero isn't normal. But, on meth it is. ividI METH I DIVIDED BYZERO

Derivatives

An image with X isn't normal is the most commonly encountered Meth related meme however there are variations. Most of the source material for these variations predate X isn't normal.

X isn't normal can occur without an image:


e But on Meth it is eBaum's World Forum Windows Internet Explorer http://forum. ebaumsworld.com/showthread.php?t=3 19260 Favorites But on Meth it is eBaum's World Forum 05-24-2010, 05:53 PM screechpowers Talk is cheap Quote Originally Posted by Strados This thread isn't a very good thread But on meth, it is. I fucking hate your guts Join Date: Jun 2009 Posts: 963

And can reference things other than meth, implying similar effects:


North Jersey isn't normal.... ager bombs

Meth memes can also draw inspiration from other Montana Meth Project advertising waves, such as the 2005 'first wave' promising "Meth will change that":


JAY LENO TS NOT FUNNY BEING ON METH WON'T CHANGE THAT. METH

The 2006 'second wave':


4-CHAN NOT eveN oNCe guy.

And the 2007 'third wave', which is notable as the "My mom knows I'd never hurt her…" ad has become an exploitable:


MONTANA METHPROJECT MY MOM KNOWS I'D NEVER HURT HER. THEN SHE DIDN'T MAKE ME A SAMMICH SAMMICH

Various Meth Project print ads having been targeted for demotivational posters:

With perceived results of Meth usage also potrayed in demotiovationals without using the Montana Meth Project or its meme variations as source material:

METH ADDICTS EXAMPLE 1 IS STEVE AS A YOUNG STRAPPING LAD. EXAMPLE 2 IS STEVE AS A SEVEN YEAR METH ADDICT. CLEARLY, STEVE IS A SUCCESSFUL ADDICT, AFTER ALL, THOSE ARE DIAMONDS IN HIS COLLAR Do METH, BECOME SUCCESSFUL. AsK STEVE motifake.com

Search Interest

External References

[1] Montana Meth Project – Print Ads

[2] Reuters – Mexican director Inarritu takes on meth abuse

[3] Roman Cortes – Dancing Typography

[4] 4chanarchive – April 22nd 2008

[5] Montana Meth Project – Homepage

[6] MyConfinedSpace – Search Results for "But on Meth"

[7] Ultimate Guitar – Your First Meme

[8] Motifake – Untitled / August 2009

[9] FARK – Winning Eight Grand Slams Isn't Normal, On Meth It Is

[10] Bodybuilding Forum – Meth Ad had me going wtf

[11] EbaumsWorld – But on Meth it is

[12] FunnyJunk – But on Meth, It's Normal

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